Amy Rauen
GetGoodHuman Founding Member · Good Human
Brooklyn, NY
In My Own Words
A creative design professional, with almost 20 years of experience in building brands, driven by a love for hiking and all things outdoors. Driven to focus on sustainability by promoting and advocating for designing with intention. Intention for longevity, re-use, repair and eventually returning to earth. Ellen MacArthur Foundation mission statement says it best; ‘A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems’.
Work Experience
GetGoodHuman Founding Member
Good Human2020 – 2020
Ambassador for GoodHuman. GoodHuman is a holistic approach to conscious living. We help turn intention into action within a shared space for collective good. By curating and creating trustworthy content and vetting brands and products through a sustainable, ethical, and environmentally focused lens, we help to harness our place and power in everyday purchases to make the world a better place. Discover the largest curated collection of sustainable products from ethical brands, and connect with others on the same mission as you, in one immersive mobile app.
DIRECTOR, DESIGN
W O R K2017 – 2020
Established brand DNA and strategies that delivered $25 million in sales. Managed multiple brands and teams consecutively to drive synergies and innovation to ensure successful brand launches and continued growth among established businesses. Strategy & Innovation Traveled domestically and internationally gaining global awareness, forecasting trends and researching new innovations. Drove business opportunities by extensive research of competitors, consumer buying habits, and market trends. Set directives to ensure the brand is on target to hit long range plans and continued growth. Led seasonal direction to guide design, merchant, marketing and buying teams toward a singular vision for each brand. Invented new cutting edge fabrics and trims based on emerging trends in the activewear market. Pioneered new time and action calendars for multiple corporate brands, ensuring key milestones were met. Mentored direct reports to build strength and motivation within the organization. Influenced change and guided teams to establish best practices. Product Development & Design Based on market demand, conceptualized new contemporary athleisure brand for Men's, Women's and Kids. Established contemporary on-brand aesthetic through consistent feedback on styling, garment fits and function. Efficiently managed and oversaw the execution of the day to day design and product development process. Responsible for achieving internal mark-up goals while maintaining desired quality and integrity in the design of the product. Advocate for the companies' CSR goals by maintaining 100% organic cotton and organic cotton blends into the sleepwear collection and introducing new eco-friendly fabrics to expand the product assortment.
DIRECTOR, FABRIC R&D, COLOR & CAD
WOMEN'S COLLECTIONS2015 – 2017
Created one of a kind fabric developments and introduced new innovation to distinguish the brands as on-trend fashion labels. Fabric Research & Development Initiated travel to Asian, South American, European markets and trade shows to explore fabric/color trends on a global level. Researched, analyzed and developed key seasonal fabric trends, purchased samples, attended trend services and shopped the market to identify trends. Suggested and drove creative solutions to fabric pricing challenges by providing fabric expertise to all internal teams. Color, Print, Pattern & CAD Researched, developed and put new printing, knitting, weaving, bonding, spinning, and dyeing techniques into work bringing newness and excitement. Instituted new CAD software that brought artwork design in-house, saving the company turnaround time and $50K quarterly.
