Amy Gonzales

Email Marketing Manager

2023 – Present

•Manage email deployment for all communication, programs, and channels including: Loyalty, Retail, and Outlet programs in Bluecore and Cordial email service providers. •Execute financial forecasting of email performance by day and week. •Determine the impact of promotions, products, segmentation, and file size. •Provide recommendations for action based on findings. •Develop email cadence/calendar that meets financial goals while also communicating go-to market strategy and brand storytelling. •Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support email development and execution. •Manage triggered and transactional programs, including optimization of existing programs and development of new programs. •Influence change to the overall email marketing program through implementation of automated and scalable enhancements. •Drive innovation in email marketing through frequent and ongoing testing and optimization. •Direct agency resources on day-to-day execution of email marketing initiatives.

Email & SMS Marketing Manager

2020 – 2023

•Partnered with Marketing Team and Designers to develop email marketing strategy including funnel campaigns, drip email marketing campaigns, and ongoing email marketing, including promotional and educational content to segmented email lists. •Designed and developed the layout, look and design of brand emails by independently executing in Mailchimp and Klaviyo with the support of in-house creative team. •Wrote and proofread emails for clarity, content, grammar, and spelling, plus ensure quality emails are sent consistently by thoroughly completing all QA — testing links, proofing with the team, attaching correct lists and checking renderings. •Monitored and tracked all email metrics — direct sales revenue, KPIs, click-through and open rates, list growth and decline, etc. Report summaries, results, and recommendations to drive revenue and engagement. •Worked with in-house teams to envision, develop, and execute on new visual and written assets that work across digital platforms.

Digital Marketing Strategist/Intern

2020 – 2020

Marketing Coordinator

2018 – 2020

Marketing Coordinator for the following brands: • Bonfire Outwear • Nikita • Sessions MFG • SLVDR •Supported marketing department by scheduling and organizing the creation of website content. •Worked with the graphic design team and third-party resources to help deliver content that has a strong brand message. •Created marketing strategies that cater to specific demographics and age groups. •Monitored budget and digital ad spend with detailed reporting, analytics and KPIs. •Monitored marketing industry news and submit reports on emerging trends to management each month. •Worked with marketing team to coordinate day-to-day activities that lead to the completion of projects and tasks.

Digital Project Coordinator

2016 – 2018

•Managed calendar, project deadlines, and weekly status meetings to ensure successful implementation and execution of cross-departmental workflow. •Reviewed, analyzed, and reported on web and digital advertising analytics (Google Adwords, Analytics, Facebook Ads Manager, Full Circle, Shopify.) •Maintained and updated web, blog, and product content on Wordpress, BigCommerce and Shopify platforms. •Engaged in online outreach, recruiting Clatographers and Brand Ambassadors. •Built social media marketing on Facebook, Twitter, lnstagram, Google+, YouTube, Vimeo, and Snapchat. •Maintained database of Clatographers and Brand Ambassadors. •Monitored and archived placement in print publications and online blogs. •Searched media outlets - print, web, etc. for placement. •Assisted with product placement, promos, photo shoots, events and seeding to tastemakers. •Maintained, updated, and revised New Leaf to provide top-level oversight and planning of projects. •Maintained, updated, and revised Basecamp projects monitoring all cross-departmental tasks to achieve company goals. •Brainstormed with marketing team, develop and manage Campaign/Product Briefs from concept to kick off and execution between all departments. •Attended cross-departmental meetings, taking detailed recap meeting notes, distributing to key stakeholders and resources. •Maintained budget tracking system of all Marketing expenditures, credit card transactions, and receipts including photoshoots, tradeshows, and expense reports. •Developed internal approval system process document to expedite cross-departmental workflow. •Provided project results and scorecard reporting. •Acted as liaison between third party marketing consultants, providing pertinent information and facilitating communication between external and internal resources, alongside of coordinating overall online campaigns and emails.

Assistant Store Manager

2013 – 2016

• Shared product knowledge with customers while making personal recommendations. • Demonstrated that customers come first by serving them with a sense of urgency. • Worked as a team member to provide the highest level of service to customers. • Maintained store appearance and presentation. • Exceeded Q2 and Q3 KPIs for Buena Park location. • Top salesperson in volume in Q1 through Q3 at Buena Park location.

Assistant Store Manager

2009 – 2013

•Produced shrink results ranging from .03 – 1.0. •Provided knowledge to customers and associates on snowboard assembling and fitting riders. •Provided knowledge and training on how to grip, assemble, disassemble, and sell skateboards. •Shared product knowledge with customers while making personal recommendations. •Demonstrated that customers come first by serving them with a sense of urgency. •Worked as a team member to provide the highest level of service to customers. •Maintained store appearance and presentation.

Associate’s Degree

2009 – 2015

Bachelor’s Degree

2015 – 2017