Amber Tran

Brand Development Lead

Cypress | United States

Skills

No information

Interests

Blogging

Writing

Traveling

Diy

Networking

Eating/cooking

Industries

Creative Agencies

Fashion

Lifestyle

Tech

Health & Fitness

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Amber

Versatile marketer with a demonstrated history of working across various industries.

Knowledgeable in product development, brand planning, content creation and program innovation. Skilled in collaborating with members across internal and external organizations to achieve business and financial objectives. Strong program and project management professional with a Bachelor of Arts (B.A.) focused in Communication and Marketing Studies from California State University-Fullerton.

Trajectory

Jan 2018 — Now

Brand Development Lead · Mabel's Labels

The Brand Development Lead is a marketing and sales role, focusing on growing the California market along with secondary and tertiary markets. This role seeks opportunities to build brand awareness for marketing and fundraising departments. The BDL is responsible for managing trade shows, events and conferences. Networks with celebrities and social media influencers to spread brand awareness. Closely manages a tight budget for all spends: marketing, fundraising, print, advertising and monthly T&E. Independently manage and oversee California, Washington and Texas markets. In charge of driving market growth with month-over-month increases in web visits, orders, new customer acquisition and gross revenue. Successfully increased California’s gross revenue by 17% in first 6 months. Network at events to generate brand awareness, secure social giveaways, educate influencers and gain media attention for Mabel’s Labels.

Sep 2013 — Dec 2017

Associate Brand Manager · Edrington Americas

Edrington Americas is a leading ultra-premium liquor supplier. The Associate Brand Manager works alongside Field Marketing Directors to develop brand plans, implement consumer and trade programs, A&P budget management, business analysis, KPI review and field communication. Scope of role covers portfolio brands: The Macallan, Highland Park, The Glenrothes, Cutty Sark, Famous Grouse, Brugal Rum, Snow Leopard Vodka and Tequila Partida. Manage internal and external clients: sales staff, creative agencies and distributor partners to deliver marketing programs and plans for appropriate channels. Establish partnerships with local businesses to develop sales incentive programs, which have shown to increase portfolio sales by double-digits. Create, edit, optimize and deliver brand focused marketing material for distribution across 13 regional states for on/off premise and chain accounts. Responsible for planning and executing bi-annual commercial meetings and national trade shows. Contributed to the monthly global newsletter regarding marketing plans, field activations, new product launches and consumer facing events.

Dec 2007 — Sep 2013

Office Administrator · Marcum LLP

Marcum LLP is one of the top independent public accounting and advisory service firms in the nation. The office administrator is responsible for supervising, training, coaching, counseling, and developing administrative staff. Oversaw, trained and developed an administrative team of 8 employees, who assisted in all departments: reception, tax, audit, billing, IT and tax return preparation. Organized annual team building events at Del Mar, Disneyland Club 33, holiday parties and charitable giving events. Pre-screened interview candidates, scheduled interviews, processed applications, scheduled trainings and managed all new-hire paperwork.