Amanda Hernandez

Director of Product Development, Production and Sourcing

2022 – 2023

Orchestrated and led the entire spectrum of PD/Sourcing, Production,Planning and Quality control, propelling a powerful transformation that aligned with the organizations ambitious growth strategy, driving results.

-Integral to the leadership team -Provided leadership to Design,PD, Sourcing, Production, QC, Technical, Customer service, logistics, marketing, operations and planning -Devised and executed a holistic production strategy in alignment with companies objective -Fostered innovation, cost-efficiency, streamlines operation to attain a competitive edge -Evaluated and selected optimal factories -Supervise allocation of vendors -Managed all aspects of production, sourcing, development, planning, inventory management, merchandising and quality control -lead weekly meetings with all cross functional teams, ( customer service, marketing, design, tech, PD/Sourcing, production, planning and vendors)

Sr. Product Developer/Sourcing

2021 – 2022

Managed the entire PD/Sourcing process for overseas garment production, overseeing every stage. Employing a proactive approach, I led weekly PD/Production meetings, ensuring effective communication of ongoing work progress (WIP), and Proactively addressing potential quality/cost issues.

- Handled licensed products, facilitating IP uploads/approvals across various platforms such as Disney, Warner brothers, Hasbro, Star Wars, and Netflix -Chaired weekly pd meetings with internal teams regarding cost/delivery adjustments and notable high level risks -assumed responsibility for costing roll-ups, collaborated closely with tech design and production to refine style specific costing and implement enhancements in alignment with overarching company IMU

Product Development/Sourcing and Production Consultant

2013 – 2021

Specialize in offering expert guidance for private label apparel across a diverse range of categories, including knits, denim (Men, Womens, & juniors), swimwear ( mens women's, kids), mens shirting, and juniors apparel.

-I excel in devising strategic development processes and skillfully managing the entire development journey through production -My proficiency extends to sourcing premium overseas fabrics and trims, ensuring the creation of exceptional and top-notch products for multiple accounts -Assisted in CAD corrections and line sheet development, color assortment sheets, fabric.trim cards, master calendars, WIPs -Created tech-packs and managed and managed the fit process and pattern correction -Assessed factory capability and placed development programs with appropriate vendors based on strength

Product Development Manager

2018 – 2019

Effectively oversaw the sampling/production of knit garments both domestically and internationally, while also taking charge of conduction weekly PD/Sourcing meeting to relay updates and address any potential quality/sampling/costing concerns.

•Creating Style set up, and Costing TechPacks, including Technical Tech Packs for Initial concepts, BOM’s Colorway, Packaging •Executed Seasonal calendar development, pre-production and production activities. •Provided vendor base assessments on strengths, quality, capacity, delivery and MOQ • Managed cost negotiations with vendors, for production •Managed the production of all garments: cutting, sewing, dyeing, washing, and finishing. •Executed production strategies in partnership with sourcing, merchandising, planning & distribution •Led weekly production meeting with internal department managers in LA, NY, and China •Tested and problem solved all pre-production fabric matters (Shrinkage, torqueing, shading issues)

Product Development /Sourcing Manager

2017 – 2018

Assisted Upper management with operations, Supervision, staff training and help implement new teams/structure • Creating Style set up, and Costing TechPacks, including Technical Tech Packs for Initial concepts • Costing and Sourcing with vendors, Fabric and Trim Approval and follow up, Tracking log of all incoming and out going sample/sample request and follow up for TARGET – account only • Working with Fit and Tech team, to meet Target Specs, Pattern revisions, sending out Fit comments/silhouette calls outs or fabric issues with the buyer for Target • Created all CAD’s of collections bought uploading to TARGET PLM‐ communicating with the buyer/sales team • Created ITEM SET UP, IMN’S, PCN’S, MTA, PIM’S, Item assortments,– in TARGET POL system • Daily communication with Target team, for approvals, costings, meetings, trainings • Hiring/interviewing Design Assistant, Technical assistant, pre-production assistants, and interns • Creating master calendars, TNA plans, traveling arrangements for the Target team • Traveling overseas every 3 weeks to maintain production, QA training, attended Fit/Technical meeting at Target HQ. Inspectorio training seminar in Vietnam • New factory establishment in Mexico, Vietnam, and Cambodia including interviewing and hiring QA Usage of BlueCherry PLM, and Target PLM, POL

Product Development & Pre-Production

2015 – 2017

• Creating Costing TechPacks through FINAL production TechPacks (Start to finish) • Costing and Sourcing with vendors, Fabric and Trim Approval and follow up, Tracking log of all incoming and out going sample/sample request and follow up • Fabric/Trim Ordering and Sourcing; and issuing PO’s to local vendors • Working with Fit and Tech team, to meet Target Specs, Pattern revisions, Marketing/Grading for yielding and sending out Fit comments/silhouette calls outs or fabric issues with the buyer • Created all CAD’s of collections bought uploading to TARGET Grovesite‐ communicating with the buyer/sales team • Worked on completing PP, TOP’s , & SMS (AD Samples), along with art work, Color cards, Graphic cards, fabric cards for Buyer for Approval‐ In house and sent to TARGET team • Compiled Buyer reports, Attribute sheets, Costing Analysis, Selling, Margins, to work with production team • Usage of WEB PDM, Target PLM system Grovesite, , Accounts include: TARGET­ Xhilaration/Mossimo; Jolt Bottoms (juniors Bottoms and outerwear for various accounts)

Account Manager

2014 – 2014

Account Manger/Merchandiser for Wal-Mart account in Men's and Boys department • Wal-Mart Men’s and Boy’s Department (Knit/Woven tops and Bottoms) • Art work and fabric selection • Buyers and Sales rep interaction • High volume quantities/orders, fast turn around periods, production lead time

Assistant Designer

2009 – 2011

Sketching: Women's Men's body styles including a wide variety of Pockets Entering PO's shipment follow up, Buyers contact, Preparing/Organizing items for Tradeshows Receiving and handling, photographing and documenting Denim fabrics, samples, and trims: Organization and filing them away order follow ups Restructuring and organizing sample room, seasonal racks PP samples-TOP samples Preparing, Filling and organizing Tech Packs (start to finish) Creating editing Line sheets, sample logs, specing garments Proficient in line sheet development, color assortment sheets, fabric/trim cards, and creating master calendars

Associate of Arts (A.A.)

2008 – 2010

Bachelor of Applied Science (B.A.Sc.)

2012 – 2013

Masters of science Global Management

2019 – 2022

Cerritos College

2007 – 2008

Otis College of Art and Design

2008 – 2008