Alyssa Duhe

Developing and creating each season’s identity to be implemented throughout advertisements, in-store signage and various promotional pieces each season. Concepting and designing the junior’s section of the Tilly’s catalog. Directing product photography, producing illustrations for catalogs, and establishing a timeline ensuring deadlines are met. Managing on-site at lifestyle and product photo shoots to make sure overall look for the season is achieved.

Developing and creating each season’s identity to be implemented throughout advertisements, in-store signage and various promotional pieces each season. Concepting and designing the junior’s section of the Tilly’s catalog. Directing product photography, producing illustrations for catalogs, and establishing a timeline ensuring deadlines are met. Managing on-site at lifestyle and product photo shoots to make sure overall look for the season is achieved.

Designing print collateral for the North American division. Creating trade show banners, advertisements and other marketing collateral under the brand identity.

Assisted Photo Editor in producing catalogs and ad photo shoots. Prepped product and assisted product photographer during photoshoots. Organized and maintained Photo Archive database. Assisted with daily office functions within the photo department. Pulled and oversaw photo department sample line.

Assisted the Accessories Designer in creating ideas for accessories, developing color palettes, and updating product line sheets.

Assisting with online magazine archives for Thrasher Magazine. Responsibilities included scanning, photo retouching, and uploading pages into Thrasher’s content management system.