alvaro Santillana

Graphic Design Manager · Primitive

Los Angeles, CA

In My Own Words

I am a seasoned, Sr. Designer with a solid background within the actions sports, and streetwear markets. I have a proven track record in the design, and development of products that perform well on a global scale.

Work Experience

Graphic Design Manager

Primitive

2018 – Present

Senior Designer

GMPC

2016 – Present

-Market and trend research -Actively participate in the conceptual development of product lines; work directly with customers -Communicate daily with overseas factories to track product development. -Creating and manipulate colors, prints and graphics within Photoshop and Illustrator -Graphic presentations for brands, CAD & Planogram -Ensure design packages are complete and accurate -Execute corrections as needed; works with merchandising and production to find appropriate solutions to cost and/or construction issues -Create highly detailed drawings and sketches for technical purposes -Work with merchandising and sales teams to assist in determining sales needs and opportunities

Senior Designer / Creative Director

Grizzly Griptape

2012 – 2016

-Managed design, and direction of all categories from hardgoods, to cut, and sew apparel. -Took part in R&D, and market research trips to ensure that the brand remained innovative, and progressive. -Global vendor communications. -Visited factories to ensure production quality met intercompany standards. -Lead seasonal review meetings attended by brand management, and global sales team. -Final approval for go to market, and regional market roll out.

Senior Designer (Diamond) / Creative Direction (Grizzly Griptape)

Diamond Supply Co.

2011 – 2014

-Designed apparel graphics for global markets. (Ideation, design, and tech pack production) -Established vendor relations to cultivate projects from concept to production. -Managed Line plans for seasonal product range. -Design, and development of international trade show booths, and displays. -Development of mood boards for seasonal product categories. -Collaboration with internal designers on the creation of yardage prints, and trims that we’re implemented across all product categories. -Worked alongside licensing partners to conceptualize product that adhered to the guidelines of all collaborating parties.