Alphonzo Rawls
Footwear Designer / Developer & artist
Carlsbad | United States
Skills
No information
Interests
Art & design
In my own words
— AlphonzoWith 20 years of footwear design and development experience, I've had the great pleasure of working with over a dozen brands creating over 100 manufactured designs that span a broad range of footwear design categories including skate shoes, snowboard boots, cross trainers, soccer cleats, lifestyle, hybrids etc.
My analytical approach to design has allowed me to thrive in the skate footwear market with its Aesthetically pleasing and functionally sound design needs that cater to a fashion savvy youth/culture market.
Trajectory
Mar 2002 — Now
Footwear Designer / Developer & artist · Alphonzo Rawls Designs Inc.
- 20 years of Footwear Design/ Development experience.
-Stratigizing, conceptualizing, and executing designs for 20+ brands
-Building entire footwear collections
Mar 2001 — Mar 2002
Head of Footwear Design / Development · DC Shoes Inc
-Designer of "The Court", DC's top selling shoes for the past 15 years.
-Working with athletes to interpret input into design
-Created over 30 manufactured designs including Skate Shoes, Snowboard boots, Leisure/ Lifestyle, Hybrids, Sandals, Kids and women's styles.
Mar 1999 — Mar 2001
Head of Footwear Design / Development · DuFFS Int'l
-Established the "Performance division" of DuFFS brand
-Create entire collections from start to finish.
-Maintained communications with factories in development process.
Mar 1997 — Mar 1999
Designer / Endorsing athlete · Kastel Shoes
-Footwear Designer / consultant
-Product tester
-Obtained and designed Alphonzo Rawls" signature series skate shoe.
