Allyson Frericks

Performed daily operations for digital display advertising

Support overall corporate vision through the creation and unity of various communications materials; press releases, e-blasts, product pitches, blog posts, social media content, and retail account announcements. Proactive outreach of media opportunities, appropriate response to incoming media inquiries. Track media coverage and produce summarized analysis for sales managers to provide to key retail accounts. Establish and maintain relationships with key editorial creators and industry partners. Manage inventory of press product supply and handle fulfillment of press sample orders Research, develop and maintain the Marketing Department’s execution calendar, editorial calendars and media lists.

Drove online sales growth by providing real-time service and sales support; directly responsible for increasing E-Commerce conversion rates to double digit growth from 1% to 24%. Optimized conversions through daily maintenance of website; featured products, pricing, placement and promotions. Developed and implemented online promotions and pricing, as well as real-time sales incentives and promotions. Tracked and reported site maintenance issues and edited digital content to provide optimal customer experience; decreased overall bounce rate by 20%, decreased page load time by 19%. Customer support for all inbound phone calls and e-mail sales inquiries. Managed fulfillment of web orders while monitoring and maintaining web inventory on a daily basis.

Answered incoming phone calls; provided front line customer service while commanding a multi-line phone system. Processed product and sales-related inquiries from individual consumers including warranty, repairs and returns. Responded to customer email/telephone inquiries regarding product features to ensure customer satisfaction. Processed incoming packages and distributed to respective departments. Monitored, operated and maintained customer and account database. Created extensive training materials and trained individuals for several positions.

Daily inventory and sales reporting to ensure sales goals were exceeded on a daily basis; top seller recognition. Maximized revenue by utilizing visual queues; product presentation, housekeeping and visual displays. Extensive product knowledge, including company history, practices and up to date industry trends. Coached associates on customer service and established a positive, safe and rewarding environment. Created brand loyalty, consumer awareness and recognition through attentiveness and interpersonal communication.