Allison Couillard

SENIOR CREATIVE DESIGN MANAGER

2023 – Present

Lead designer for RoadRunnerSports.com. Tasked with a redesign from the get-go, I am responsible for the site's page layout, interaction, front-end look & feel and overall storytelling. This role has allowing me to have my hands and eyes on many parts of the business and create a more seamless customer journey though the funnel. • Completed a full reskin of website resulting in 3% increase in conversion in 8 months • Wireframes for all interior pages (existing and new) • UX/UI design for A/B testing and optimization in collaboration with dev team • Front end landing page and interior page design • Amazon A+ content creation • Social media content creation • Contributed to strategy for internal brand growth • Occasional print and email campaign design • Location scouting and photoshoot assistance 2016 - Current • San Diego, CA + remote My freelance experience has quite a range including e-commerce, liquor, independent bakeries, yoga + fitness brands, pet products and bridal. • Art direction and hands-on execution • Email marketing campaigns • Brand building • Social media strategy, calendar creation + management, content creation • Photoshoot styling & photo editing • Brand outreach and partner program management • Website design & backend management (Shopify, Squarespace + front end) • Packaging design • Blog & SEO optimization • Book design and layout

SOCIAL MEDIA DESIGNER

2020 – 2020

• Lead social media marketing with ownership and senior leadership • Full refresh of Facebook and Pinterest pages • Jill-of-all-trades/Band-aid for marketing department overflow

DESIGN AND ADMINISTRATIVE ASSISTANT

2017 – 2018

• Designed brand blog and wrote SEO optimized posts • Managed first communications with clients • Created workflow in CRM software for streamlining pre and post-production schedules • Designed photo albums and worked with clients throughout the process • Managed brand social media accounts

DESIGN MANAGER

2014 – 2016

• Managed a team of Designers and their workload • Designed presentations, emails, sales sheets, social content, OOH and other collateral • Produced/styled internal photo shoots • Maintained the brand's visual voice across all touch points • Oversaw and mapped the creation of the company's digital asset library • Worked with outside display and print vendors

ART DIRECTOR

2013 – 2014

GRAPHICS CONTENT MANAGER

2011 – 2013

MARKETING ASSISTANT

2010 – 2011

I see design as a set of tools, informed by insights, that solve brand challenges. Regardless the brief, I root even the most vivid graphics in data. PORTFOLIO

BFA

2004 – 2008

BFA