Alissa Iverson
Minneapolis | United States
Skills
No information
Industries
Creative Agencies
Lifestyle
Moto & Powersports
Outdoor
Snow
In my own words
— AlissaStrategic and tech-savvy marketing professional with a well-rounded background in digital marketing.
Strong communication skills with the ability to manage multiple agency partners and drive project execution. Core competencies in social media management, email marketing and web strategy. Capable of cross-functional collaboration, establishing business acumen and demonstrating leadership.
Trajectory
Jan 2016 — May 2018
Digital Marketing Coordinator, Powersports · Arctic Cat
Strategic marketing coordinator for Arctic Cat and Textron Off Road with multiple responsibilities that include Social Media, Email Marketing, and Web Strategy. Indirectly manage internal employees on identified projects and processes, as well as employees at a partnered advertising agency to help execute projects. Work closely with internal stakeholders to make sure digital strategy aligns with overall business goals and objectives to drive results.
Jan 2015 — Jan 2016
SEO Account Executive · Top Source Media
Managed 8 client accounts as the sole account executive. Determined clients’ business needs and developed solutions to deliver effective and on-budget campaign results. Monitored clients’ SEO, Social Media, and PPC campaigns via Google Analytics, Google AdWords, and Raven reporting tools.
Jun 2013 — Dec 2014
Logistics Analyst, In-Store Marketing · Target Corporation
Independently managed logistical workload for in-store marketing signage across four separate Apparel & Accessories divisions. Effectively utilized multiple reporting tools to analyze distribution trends and recommend solutions to minimize costs.
Special Projects:
Guest Experience, Apparel & Accessories Mannequin Launch
Coordinated Store Environment (CSE)
Global ISM Team Training - India
