Alicia Nelson
E-Commerce Manager / Social Media Manager · Pacific Beach Vinyl
San Diego, CAIn My Own Words
Have a college degree in Retail Merchandising and have had jobs within the industry with vendors doing sales and assisting in marketing. Have worked retail in stores and have also worked with retailers as a vendor. Great sales and marketing experience!! Fun and motivated worker!
Work Experience
E-Commerce Manager / Social Media Manager
Pacific Beach Vinyl2013 – 2018
Involved with the startup of an online vinyl record store and distribution business. Buyer of merchandise based on past sales and trends and created successful relationships with suppliers worldwide. Coordinated the shipments of products on a weekly basis. Uploaded products and sustained a high attention to detail for accuracy. Managed all social media outlets and was responsible for successfully growing organically. Used Google Analytics for marketing and email campaigns. Was able to achieve profitable results with marketing campaigns initiated. Provided excellent customer service to guarantee the best experience and sustain customer satisfaction. Managed pop-up shops to engage with the community and build new relationships. Wore many hats and worked in a fast paced environment.
Account Manager
Razer USA2009 – 2013
Developed and maintained relationships with new and existing customers within Razer. Managed the distributor accounts along with supporting big retailers such as Best Buy and Target. Maintained sales goals and traveled to accounts regularly to keep them up-to-date on new products and go over new business opportunities. Provided weekly sales reports and forecasting. Attended trade shows throughout the year to represent Razer.
Marketing Assistant
Technology Resource Group2007 – 2009
Assisted CEO with marketing assignments including research, presentations, and writing. Responsible for event planning including company parties and vendor events. Booked travel for business meetings and trade shows. Assisted sales and marketing teams with various projects.
Merchandiser
Team Tours2005 – 2006
Assisted in new designs of T-shirts and sourced the manufacturers that had the highest quality for the cheapest price. Managed inventory and replenished when needed. Built successful client relationships with garment manufacturers including American Apparel. Negotiated with managers at every venue to obtain the best rates possible. Placed and designed point of purchase (POP) materials as necessary. Actively collaborated with shippers to secure timely delivery to 40 business locations. Dealt directly with customers at every show and gained knowledge of what designs were successful and which ones were not.
Sales Associate
Urban Outfitters Inc.2004 – 2005
Assisted in sales calls from Urban Outfitters catalogs and the company website. Aided in any customer service issues and questions. Gained knowledge of Urban Outfitters, Anthropologie’s, and Free People’s merchandise and customers.
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