Ali Clark
Freelance Web & Graphic Design
Estes Park | United States
Skills
No information
Interests
Music
Art
Gaming
Cannabis industry
Technology & digital media
Craft food & drink
In my own words
— AliDigital media designer & developer, interested in obtaining a web design & development position.
Ambitious and dedicated, offering strong and ever-evolving creative & technical skills, and the endless enthusiasm that only a lifelong passion for art and technology could instill. Hoping to contribute innovative and impactful ideas, generate polished and purposeful work, and continue gaining invaluable experience in the field.
Currently seeking opportunities, willing to relocate either in or out of state. Portfolio @ www.anclark.com
Trajectory
Oct 2017 — Now
Freelance Web & Graphic Design · Self-Employed
Recently completed a project for a Boulder-area client, Cannabis Regulatory Solutions, providing several bug fixes & design updates to their Wordpress site. Negotiating another project with CRS involving a complete site re-design, email design & database management. Assisted local gallery-shown artist in creation & setup of a new website for displaying her work. Currently working with a small medical device business to design an app for improving in-hospital patient experience.
Aug 2017 — Oct 2017
Email Design Specialist · Sounds True, Inc.
Continued after medical leave.
Worked with marketing & design to produce 20-25+ targeted emails per week, converting copy & mockup designs to HTML.
Assisted with creation of 20+ new email templates & assets.
Created 2 custom error page illustrations, approved by design; Mockup design responsibilities granted.
Apr 2017 — May 2017
Email Design Specialist · Sounds True, Inc.
Worked with marketing & design to produce 20-25+ targeted emails per week, converting copy & mockup designs to HTML.
Assisted with creation of 20+ new email templates & assets.
Created 2 custom error page illustrations, approved by design; Mockup design responsibilities granted.
Mar 2017 — Apr 2017
Email/CRM Specialist · Craftworks Restaurants & Breweries
Responsible for creating 12+ emails a week for the brands Old Chicago and Gordon Biersch.
Assisted in writing copy for each email, from subject and pre-header to email body and CTA text.
Assisted in writing legal disclaimer copy for deals & offers.
Maintained branding & copywriting standards for all emails created.
Supervisor recorded a 92% success rate in creating zero-error emails on the first draft.
Aug 2015 — Feb 2017
Web Production Specialist · F+W Media & e-Commerce
Worked to create & implement modernized HTML/CSS, improving store functionality by allowing products to be viewed adaptively.
Independently researched & built a responsive template for lucrative “Holiday Sweepstakes” pages, replacing the static version company-wide.
Assisted with maintenance of 60+ WordPress sites.
Helped create templates & blocks for simplified email blast creation.
Worked directly beneath both Senior Designer and VP of Technology.
Requested & was granted design responsibilities for web ads & graphics in April 2016; since maintained brand standards for 20+ unique communities through assorted digital advertising channels, creating over 250+ graphics in total.
Oct 2014 — Aug 2014
Multimedia Web Developer/Designer + Tech Support · Flagship Publishing, Inc.
Started internship July 2012, created earlier iteration of Colorado Life website & store (BigCommerce); transitioned to full-time employment Oct 2014.
Designed & developed new Flagship Publishing brand site in Adobe Muse 2014. Responsible for weekly maintenance of Nebraska Life & Colorado Life Magazine websites, including creation of new content, ad design, & copywriting.
Independently researched & recommended Modular Merchant as our low-cost ecommerce platform; completed design & setup of each branded store, as well as creation of over 100 products for each.
Tracked & analyzed Facebook/Google trends in order to make SEO recommendations.
Designed numerous email blasts (MailJet) with campaigns avg. 27.38% open & 6.78% clickthrough rates.
In 7 months since beginning full-time employment, NL and CL sales showed growth, helping reverse a negative sales trend for NL and continue growth for CL.
Activity
Education history
University of Denver
Bachelor of Arts | 2010 - 2014
