Alexis Overbye
Sales & Marketing Manager · Gekko Boats
Minneapolis, MNIn My Own Words
Self motivated professional known for driving results and producing high-quality, relevant deliverables. A fast learner, with a broad range of skills who is quickly adaptable to a wide range of tasks. Proven ability to generate sales and retain existing clientele. Experience crafting and executing customer experience strategies to provide outstanding service in B2B and B2C channels.
Work Experience
Sales & Marketing Manager
Gekko Boats2014 – Present
- Ideate and execute critical B2B and B2C phone, web and print sales campaigns. - Contribute to strategic planning for development of marketing programs and branding objectives. - Develop and maintain media contacts while overseeing creation and delivery of press releases, advertisements and other marketing materials to grow retail networks on a broad scale. - Organize and produce trade shows, corporate functions, promotional campaigns and branded events at both B2B and B2C levels. - Collaborate with the VP of Sales, Team and C-Level Managers to implement industry-relevant initiatives based on sales measurements and documentation. - Contributed to a 500% sales growth between 2014-2016.
Sales & Merchandising Associate
Crate & Barrel2013 – 2015
- Positioned merchandise for display effectiveness and maximized sales potential. - Ensured exceptional customer service in accordance with corporate standards of excellence. - Provided personalized assistance to customer with the goal of a positive shopping experience and successfully established basis for repeat patronage.
Regional Sales Coordinator
Native Eyewear2013 – 2013
- Farmed new business opportunities in a wide range of account types from Mom and Pop retailers to branded flagship outfits and the largest multi-outlet retailers across North America. - Identified retailer/customer values and needs, defined the desired customer experience, crafted and executed customer experience strategies to provide outstanding service across multiple B2B and B2C channels. - Analyzed and reported market activity and emerging trends. - Served as a liaison between sales representatives and management. - Resolved customer issues escalated by sales representatives.
Dealer Services Representative
Fjallraven USA2013 – 2013
- Farmed new business opportunities in a wide range of account types from Mom and Pop retailers to branded flagship outfits and the largest multi-outlet retailers across North America. - Identified retailer/customer values and needs, defined the desired customer experience, crafted and executed customer experience strategies to provide outstanding service across multiple B2B and B2C channels. - Analyzed and reported market activity and emerging trends. - Served as a liaison between sales representatives and management. - Resolved customer issues escalated by sales representatives.
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