Alexandra Sailer

Digital Marketing & Creative Designer

2019 – Present

• Spearheaded and executed designs including but not limited to advertisements, catalogs, apparel, social media content, and retail window displays. • Designed and executed compelling trade show booth layouts, enhancing brand presence and engagement at various industry events. • Developed and crafted print and digital advertisements that effectively promoted Nordica's products and services, contributing to brand awareness and revenue growth. • Collaborated in the development of creative briefs and supported strategic creative direction for the graphic design of Nordica's Enforcer, Santa Ana, and Unleashed ski top sheets. Conceptualized color families and seamlessly integrated them into the graphics improving design and appeal year over year. • Managed and maintained the asset bank by aggregating, organizing, and identified gaps in the content archive, ensuring easy accessibility and retrieval of digital assets. • Actively participated in international marketing meetings, collaborating with cross-functional teams to brainstorm and conceptualize campaigns and product launches, ensuring a cohesive and impactful marketing strategy. • Successfully organized, implemented, and planned Nordica events and sales meetings, ensuring smooth execution and alignment with the company's goals and objectives.

Retail Sales Associate

2019 – 2019

Marketing Research Specialist

2019 – 2019

• Gather information to determine potential sales of kayaks and paddle boards nationally to help enhance the commercial side of Village Sports. • Use Salesforce to input data.

Creative Marketing Assistant

2018 – 2019

• Managed a diverse range of clients' social media platforms, consistently creating and scheduling multiple posts per week using tools like Hootsuite to maintain a vibrant online presence. • Designed infographics and engaging social media content using Adobe Illustrator, effectively conveying information and enhancing brand visibility. • Demonstrated strong communication skills by maintaining regular correspondence with clients through email and phone, ensuring clear and effective communication, and addressing their needs and concerns.

Graphic Design Intern

2017 – 2017

• Collaborated with diverse clients to conceptualize and create visually compelling designs, including signs, posters, business cards, and logos. • Produced captivating and versatile graphic assets, skillfully crafting images for deployment across a wide range of media and print materials. • Actively engaged in dynamic creative discussions with the Art Director, contributing innovative ideas and providing valuable insights to the conceptualization of design projects.

Graphic Design Intern

2017 – 2017

• Collaborated with diverse clients to conceptualize and create visually compelling designs, including signs, posters, business cards, and logos. • Produced captivating and versatile graphic assets, skillfully crafting images for deployment across a wide range of media and print materials. • Actively engaged in dynamic creative discussions with the Art Director, contributing innovative ideas and providing valuable insights to the conceptualization of design projects.

Lifeguard

2013 – 2016

Beach Attendant • Oversee the beach equipment. • Keep the beaches and facilities clean and organized. • Communicate with and keep patrons happy. Life Guard • CPR Certified. • AED Certified. • Manage any hazards. • Keep people safe. • React appropriately during emergencies or accidents.

Ski Instructor

2010 – 2016

Ski Instructor and Leader • Teach 4-7 year olds how to ski. • Keep track and organize groups. • Oversee assigned groups and make sure everything is running smoothly. • Communicate with Parents. • Answer questions

Bachelor of Fine Arts - BFA

2015 – 2019