Alexandra Ledezma
Digital Campaign Coordinator · Boardriders
Wildomar, CA
In My Own Words
A detail oriented and highly driven retail professional with 6+ years of experience in the apparel industry. Seeking opportunities in marketing or product development within the apparel and beauty industry.
Work Experience
Digital Campaign Coordinator
Boardriders2021 – 2022
Coordinated receiving digital marketing campaign assets to be used across marketing channels (paid, email, web) Liaison between brand marketing and digital marketing teams for 8 brands (Quiksilver, Roxy, Billabong, RVCA, DC Shoes, Element, VonZipper, Honolua) Maintained marketing channels by streamlining each brands e-commerce promotions Assisted digital marketing lead with affiliate marketing channel Manage paid social campaign and e-commerce promotion calendars Kept marketing channels up-to-date to meet campaign deadlines
LICENSING SPECIALIST
HOT TOPIC INC2021 – 2021
Managed day-to-day business for 5 business accounts across all 3 brands (Hot Topic, BoxLunch, Her Universe) Assisted with contract agreements, renewals, and amendments Managed brand partnerships by working as a liaison between internal teams and external partners. Worked on quarterly forecasts and sales reports to send to account partners Submitted and tracked products through all product development stages Coordinated with cross-functional teams to ensure product development from start to finish for various businesses. Ensured products were up to compliance according to each business accounts requirements
LICENSING COORDINATOR
HOT TOPIC INC2019 – 2021
Manage brand accounts day-to-day business and contract renewals. Submit product concepts and samples for approval. Assist with quarterly forecasts and sales reports
Work with cross-functional teams to ensure product development from start to finish Manage brand partnerships by working as a liaison between internal teams and external partners. Manage and track licensor samples.
LICENSING SAMPLE COORDINATOR
HOT TOPIC INC2018 – 2019
Processed, packaged, and shipped out licensor samples. Submitted concepts and samples for licensor approvals.
SALES ASSOCIATE
CARY LANE2017 – 2018
Engaged with customers and fostered customer service by greeting customers and answering questions. Operated cash registers and balanced drawer. Restocked and merchandised sales floor.
SOCIAL MEDIA MARKETING INTERN
CARY LANE2017 – 2018
Managed and engaged with social media accounts. Developed and created weekly social media posts Gained knowledge on the company's buying and selling practices through working alongside the Lead Merchandiser.
