Alexandra Ledezma

Coordinated receiving digital marketing campaign assets to be used across marketing channels (paid, email, web) Liaison between brand marketing and digital marketing teams for 8 brands (Quiksilver, Roxy, Billabong, RVCA, DC Shoes, Element, VonZipper, Honolua) Maintained marketing channels by streamlining each brands e-commerce promotions Assisted digital marketing lead with affiliate marketing channel Manage paid social campaign and e-commerce promotion calendars Kept marketing channels up-to-date to meet campaign deadlines

Managed day-to-day business for 5 business accounts across all 3 brands (Hot Topic, BoxLunch, Her Universe) Assisted with contract agreements, renewals, and amendments Managed brand partnerships by working as a liaison between internal teams and external partners. Worked on quarterly forecasts and sales reports to send to account partners Submitted and tracked products through all product development stages Coordinated with cross-functional teams to ensure product development from start to finish for various businesses. Ensured products were up to compliance according to each business accounts requirements

Manage brand accounts day-to-day business and contract renewals. Submit product concepts and samples for approval. Assist with quarterly forecasts and sales reports Work with cross-functional teams to ensure product development from start to finish Manage brand partnerships by working as a liaison between internal teams and external partners. Manage and track licensor samples.

Processed, packaged, and shipped out licensor samples. Submitted concepts and samples for licensor approvals.

Engaged with customers and fostered customer service by greeting customers and answering questions. Operated cash registers and balanced drawer. Restocked and merchandised sales floor.

Managed and engaged with social media accounts. Developed and created weekly social media posts Gained knowledge on the company's buying and selling practices through working alongside the Lead Merchandiser.