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Alexander Hwang

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Senior Merchandiser
Shanghai | CN

Skills

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Interests

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Industries

Lifestyle
Outdoor
Skate
Streetwear
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In my own words

Alexander

I have over 15+ years experience in the action sports world, mainly in the skateboard industry.

I have good connections with 50+ China skateboard/skate/helmet factory for all kind of components, such as deck, truck, wheel, bearing, bolt, tool, helmet, protective gear, etc,. I am in a professional level of skateboard product development from specialty channel to mass-market products. I have strong knowledge of the skateboard consumer and awareness of the overall skateboard direction, pricing and marketing within the industry, and also in skateboard product development details, such as construction, materials, standards, etc. Please feel free to hit me up at hackidea@gmail.com

Trajectory

Oct 2016 — Now
Senior Merchandiser · Bravo Sports
Shanghai City, China In charge of entire skateboard development processing from sourcing to shipment. Keep cost competitiveness by price negotiation & cost control with the suppliers for all new articles. Ensure costs align with corporate revenue and profitability guidelines. Continuously work with cost reductions for existing articles. Coordinate and monitor all sales samples. Ensure all supplier quotations, samples, tooling and packaging are completed within the time frame. Coordinate with Quality/PD/Operation personnel to track and ensure the whole product development procedure to be completed before the deadline (including production testing, capacity, on-time delivery). Maintain supplier performance and identify the needs of the new suppliers. Brands: Sector 9, Kryptonics, Vision Street Wear, Dark Star, Satellite, Speed Demons, Maple, Static, Ten-Eighty, Channel One, Gullwing Truck, RADdesigns.
Jan 2012 — Jan 2013
PR Manager - China · Converse
Communicating with Chinese skateboarding networks, managing daily contents on social websites, and summarizing weekly/monthly reports in order to improve sales.
Feb 2010 — Apr 2011
Team Manager (Adidas Skateboarding - China) · adidas
Managing skate team as a professional leader of vision, coordinate with the marketing team, participate in marketing strategy, public event, product test, and sales improvement.
Jul 2008 — Oct 2010
IT Department Manager · Shanghai Fly Trading Development Co., Ltd
shanghai Operating and maintaining skatehere.com, which is one of the most famous skateboarding website in China. Covering duties such as update news, monthly reports, server data backups, etc.

Activity

Education history

City College of San Francisco, IEP, IEP logo

City College of San Francisco, IEP, IEP

| 2013 - 2014

Fujian Normal University logo

Fujian Normal University

| 2011 - 2012

Connections

Ashley Calder profile background
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Ashley Calder


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