Alexander Cernichiari

Lead a team to rebrand, build a holistic marketing strategy and convert into actionable items. Begin content strategy, write and produce video and stills with client buy-in. Develop and manage best practices for customer service and client communications. Rebuild online presence starting with the marketing website, build email campaigns. Position on the director committee of the start-up to guide sales and marketing.

Strategize a holistic, omni-channel marketing plan with actionable items for marketing team. Set, track, and maintain budget against all marketing and travel costs. Driving the implementation and operation of the first eCommerce solution for deuter and ORTOVOX. Ideate, plan, and produce video and photoshoots to fulfill global marketing campaigns. Oversee ambassador team: scouting and signing new athletes, utilizing team for global campaigns.

• Creating and activating diverse experiences at consumer and industry events across four endurance sports media publications within pre-determined budgets • Planning, writing, and implementing digital campaigns for in-house brands and clients including: email campaigns, social media campaigns, web banner ads, and custom content pieces • Assisting in account management including asset management and reporting

Organize and implement sweepstakes and contests for lead generation Manage nearly two dozen social media channels Prepare client-facing documents on behalf of the publisher Work with publishing and editorial teams to ensure the timely delivery of custom content

Learn entire Patagonia product line Assist customers in finding products that will enhance their outdoor endeavors Organize incoming inventory shipments with team

• Coordinated events for brands such as Progressive Insurance, Lincoln, and Ford. • Participated in each stage of event execution including brainstorming, vendor contracting, activation, metric tracking and recapping. • Lead and managed event staff to ensure the best experience for consumers. • Successfully negotiated and tracked costs to ensure no event went over preset budget.

• Organized and lead bike rides three times a week for members of different skill levels and difficulty. • Created and coordinatined monthly events off the bike for members to meet and form friendships • Used existing Rapha marketing channels including direct-to-customer email, social media, and word of mouth to effectively communicate rides and events for members and the public • Created content including photography and writing for social media, web, and print publications.

Full knowledge of product range Exemplary customer service POS expert proficiency Inventory tracking systems