Alex Wuilloud

• Involved in the development and launch of the new retail app; conducted beta-testing • Managed relationships b/t influencers and the digital marketplace; directed targeted advertisements • Assisted e-commerce/operations manager in building out inventory and merchandising systems • Developed a post-purchase customer sentiment survey using CSAT and NPS systems to capture meta data for actionable insights

Uncovered market & consumer insights to inform experiential marketing activations for clients including ASOS, La Mer, Nike • Mapped social media trends to boost creative thinking for client outreach • Contributed to production and execution of promotional events, including the LA Aape Store launch