Alex Patterson

- Created, managed and nurtured external brand relationships within global partnership portfolio, including Vespa, Bianchi and SUPER by Retrosuperfuture for launch of Starbucks Reserve Roastery MILAN - Created brand partnership guidelines with key stakeholder alignment - Collaborated with internal working teams including Marketing, Category, Supply Chain, Trend, R&D and Store Concepts - Partnered with designers worldwide to develop exclusive merchandise for global collections - Oversaw brand partnership content and products, from concept ideation to creation and execution, that aligned with brand pillars

- Established a compelling and inspiring retail space vision for all Starbucks Reserve and Roastery global locations, including launch of Starbucks Reserve Roastery SHANGHAI - Directed the development, execution and delivery of floor-sets, visual standards and communication tools - Planned and managed business unit and department processes to ensure that seasonal assortments were aligned with business goals - Collaborated with cross-functional teams to ensure visual perspective influenced assortment success - Challenged and inspired team of three visual merchandisers to achieve personal growth, business success and customer results

- Lead conceptual exploration of store design, establishing creative direction and ensuring successful implementation - Developed, strategized and executed global brand environment vision - Designed and implemented wholesale brand experiences, including domestic and international pop-in-shops, trade-shows and showrooms - Sourced and managed relationships with FF&E vendors, developing a global portfolio of partners - Managed design and store development team

- Organized and presented full season product knowledge seminars with wholesale accounts, including Sak’s 5th Ave, Neiman Marcus, Bloomingdales and Barney’s - Lead highly focused discussions on construction, fit, textiles and finishing of garments - Designed available space to best highlight product assortments - Communicated account status and retail metrics, developing an ongoing open forum between brand management and wholesale account

- Reported and tracked retail metrics, managed inventory and product ordering - Collaborated with brand representatives and head merchandisers on shop identity and presentation