Alex Lotti

UX Designer · Palo Alto Networks

san jose, CA

In My Own Words

My mission is to create a positive impact on people and their experiences through design. My customer experience and design background help me empathize with people. These soft skills combine with my understanding of UX methodologies guide my approach to designing creative and intuitive solutions.

Work Experience

UX Designer

Palo Alto Networks

2022 – 2022

- Conceptualized and tested designs based on Human-Computer Interaction design - Implemented more features into a legacy product, Explore, which exists in many Palo Alto Networks products. Pendo tracked 80% of users use this feature daily - Led sketching brainstorming sessions with PM’s, Engineers, and Designers in FigJam as a fun way to gain alignment on requirements - Conducted user interviews to validate a design direction - Participated in Tiger Teams projects- Conceptualized and tested designs based on Human-Computer Interaction design - Implemented more features into a legacy product, Explore, which exists in many Palo Alto Networks products. Pendo tracked 80% of users use this feature daily - Led sketching brainstorming sessions with PM’s, Engineers, and Designers in FigJam as a fun way to gain alignment on requirements - Conducted user interviews to validate a design direction - Participated in Tiger Teams projects Skills: Concept Generation · Usability · Heuristic Evaluation · Market Research · Responsive Web Design · User Experience (UX) · Information Architecture · Design · Customer Experience · Visual Design · Product Development

UX Designer

UE Group

2021 – 2022

Clients: Stryker, Associação Portuguesa de Neurofibromatose, Google, Ford, - Researched and developed Human Factor designs - Developed initial design concepts - Interviewed stakeholder and customers - Produced heuristic evaluation - Wrote research study documentationClients: Stryker, Associação Portuguesa de Neurofibromatose, Google, Ford, - Researched and developed Human Factor designs - Developed initial design concepts - Interviewed stakeholder and customers - Produced heuristic evaluation - Wrote research study documentation Skills: Concept Generation · Usability · Heuristic Evaluation · Market Research · Responsive Web Design · User Experience (UX) · Information Architecture · Design · Customer Experience · Visual Design · Product Development

Production Designer

Magenta

2020 – 2021

- Collaborated with other designers, buyers, and stakeholders on companies’ strategies towards design and production - Created product sell sheets for buyers - Developed products tech packs, BOM’s, and samples Skills: Concept Generation · Market Research · Product Development · 3D Modeling

UX Design Consultant: 3-week sprint

Pandia Health

2020 – 2020

- Communicated with stakeholders; clients, developers, patients, and customer service representatives to gain insight into everyone’s goals and needs. - Conducted patient surveys and interviews to challenge assumptions. Uncovered that 62% of patient tasks are checking their prescriptions delivery date. - Preformed comparative and competitive analysis on 10 industry-leading iOS health apps to align with best practices. - Generated 50 sketches, 10 user flows, and a persona. These were tested internally to validate site map, web responsiveness, layout, and other features. - Created 30 mid-fidelity wireframes for desktop and mobile to perform usability testing with patients. The results were high task completion in both responsive prototypes.

Industrial Designer

Cranial Waves Medical

2017 – 2020

- Designed, developed, and tested 3D printed prototypes for a variety of possible headset configurations. - Collaborates with engineers to optimize design features and configurations. - Curated clinical trials for an Acute Mountain Sickness Study. - Monitored and documented product performance, both hardware and software for product validation and iterations. - Created aesthetic CAD models and detailed component views for marketing and funding presentations.

Outdoor School Instructor and Admin

REI

2017 – 2020

- Strategized with Bay Area market brand managers on REI’s upcoming events as well as partnering organizations events in the region. - Worked with Experience Managers to enroll retail staff in unfilled classes to deepen their understanding and broaden their experience with in-store products. - Collaborated with store managers and staff to market outdoor classes and experiences to customers in-store to increase class size. - Communicated with organizations, venues, REI retail, parks, and others to ensure event logistics ran smoothly. Responsibilities ranged from organizing permits, accommodations, students, weather reports, etc. - Directed climbing, mountain biking, & kayaking classes to optimize customer engagement providing educational and pleasurable outdoor experiences.

Industrial Designer

Prevail Prototypes

2017 – 2018

- Conceptualized, designed, and built functional prototypes. - Created legal and manufacturing documents. - Collaborated with engineers, marketing, and manufacturing. - Conducted client meetings. - Led team in research and design direction.

Designer

Delta Cycle

2016 – 2017

-Validate ideas through sketches, prototypes and Solidworks -Build out valid ideas in similar materials or 3D prints for testing -Create drawings with dimensions and material call outs for manufacturing -Check manufacturing specifications and tolerance again drawings and models

Sourcing/production

Devium

2015 – 2016

- Created and edited Tech Packs - Edit BOM’s for manufactures - Assist sourcing manufacturers, fabrics, trims (During internship) - Created and edited Tech Packs in Illustrator - Created BOM’s for manufactures - Spec out samples and prototype