In my own words
— Alex20+ years experience creating art and design for the outdoor apparel industry specializing in creative design, brand building, international sourcing, in-house screen printing, embroidery, brand collateral, and social media marketing.
When I’m not behind a computer creating art, I’m out exploring the great outdoors and trying to find the next perfect spot for some tunes with some friends around a campfire.
Trajectory
Jul 2017 — Now
Art Director · Wild Tribute
As the Art Director of Wild Tribute, I’ve designed material used across all social media, website, merchandise including t-shirts, hats, stickers, product shoots, model photography, trade show booth, and collateral.
Creative Design
• Create innovative art and design for apparel, print, brand collateral, and web.
• Shoot digital photography used in marketing materials and website.
Trade Show / Sales
• Travel to trade shows setup and breakdown booth. Build new customer relationships which contribute to 100K in sales the first year.
Nov 1995 — Jul 2017
Art Director / Project Manager · Huge Sportswear, Inc.
• Create innovative art and design for apparel, print, brand collateral, and web.
• Shoot digital photography used in marketing materials and website.
• Managed the creative team from design inception to product production.
• Creative strategy meetings with Design Team, Sales Team, Production Team, and Clients in determining project specifications and developing concepts, presentation, production, and execution timelines for projects.
• Supervised printing of company materials; visit printer while job is on press to check for accuracy in color, registration, and quality to printed pieces are well-designed, and professionally produced.
• Worked closely with international and domestic sourcing producing custom apparel and products based off knowledge of current market trends.
Activity
Education history
Art Institute of Pittsburgh
Associates | 1993 - 1995
