Alessandra De Stefano

Event Manager, Marketing Assistant, Hospitality Industry

Zurich | CH

Skills

Leadership
Promoter
Sport Event
Marketing Counseling
Stakeholder Management

View all

Interests

No information

Industries

Creative Agencies

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Alessandra

As Event Manager at Avaloq, a leading provider of digital banking solutions, I was in charge of organizing and coordinating B2B and internal events across Switzerland and Liechtenstein.

I collaborated closely with Key Account Managers to craft engaging and memorable experiences for our clients and prospects, while also contributing to a strong, collaborative culture within the organization.

My role in organizing is highlighted by my experience in managing over 250 media trips, B2B events, and numerous supplier participations at leisure fairs.

With over six years in the marketing industry, I have a particular interest in digital marketing and social media. I’ve earned multiple certifications in Google and Facebook Ads, social media management, and e-commerce conversion rate optimization. My experience includes working as a freelance digital marketing consultant and content creator for various start-ups. I’m committed to continuous learning and always aim to deliver high-quality, innovative solutions.

Trajectory

Apr 2024 — Now

Marketing Assistant · Freelance

Promoter 2024 Promoting Lugano Region in Zurich May - Stand at Cycle Week Event July - Pop-Up at Rundfunk FM Event in Landesmuseum September - Stand at Cycling and Para-Cycling World Championships Zurich 2024 Marketing Consultant 2024 EatZurigo Food Delivery & Catering, Oerlikon Volunteer Experience Jul - Sep 2024 AI Everything Community

Jul 2023 — Mar 2024

Event Manager · Avaloq

- Planning and organizing external events for customer and prospects: o search, evaluation and booking of suitable locations o choose and arrange food & beverage o suggest and organize key-note speakers, social programs adapted to the events o acts as single point of contact for all participants and providers during events o ensure smooth course of the events from check-in until settlement of the events - Planning and organizing infrastructure and location for internal events for staff (townhalls, management & strategy workshops etc.) - Evaluation and procurement of giveaways and gifts for internal and external events - Support of Executive Assistance: organization of meetings and taking care of guests and invitees - Support of the Head Business Development with general administrative and organizational tasks.

Jun 2022 — Jun 2023

Junior Online Marketing Specialist · Apfelkiste.ch

SEO Optimisation SEA Campaign Monitoring* Organic Social Media Manager Paid Social Media* Algolia Optimisation Google Merchant Centre (Google Shopping) Google Ads Monitoring* *Affiliate co-operation

Mar 2021 — May 2022

Marketing Assistant · Freelance

Hostess and Promoter 2021 - 2022 Promoter for CPM Switzerland AG (Zurich and Zug Area) Data Analyst 2022 LEMUR Projects AG, Dietlikon Content Creators for Social Media for Start-Ups and other companies: 2022 TAGConsulting / TicinoSentieri - Ticino 2021 OldCaptain&Co / BelDormire - Lugano 2021 Nullkommanull - Kemptthal The Valley

Feb 2021 — Oct 2021

Büro Leiterin · Italienische Zentrale für Tourismus ENIT

Short Contract - Maternity Leave replacement Relations and cooperations with Swiss partners (Tour Operators, B2B experts, Marketing and Communication Agencies) Media relations Relations with Italian Institutional entities such as embassies, consulates and regions General Administration Cooperation in DACH initiatives

Feb 2019 — Sep 2020

Media Relations Manager · Lugano Region

Social Media Specialist (Facebook, Instagram, Twitter, Linkedin, Youtube, TikTok) Media Trip Management with meeting of journalists and influencers Drafting press releases and articles Public Relations Digital Marketing activities (Nino Schurter '19 - '20 Campaign, Switzerland Tourism Key Story...) Organization of press conferences Digital Platform and many App Knowledge (Mailchimp, CoverageBook, Tripadvisor, Giphy, Hootsuite, Issuu, pdfescape, Shutterstock, WeTransfer, Zoho, Skype, Unfold, ...) Microsoft 365 (OneDrive, Teams) Use of Content Management System for www.luganoregion.com Data Analyst (Google Analytics, The Data Appeal, H-Benchmark)

Mar 2017 — Feb 2019

Communication, Media Assistant and Ecommerce associate · Lugano Region

Support for the launch of the new Brand Lugano Region 2018 Social Media Specialist (Facebook, Instagram, Twitter, Linkedin, TikTok, Youtube) Organization of media trips for journalists and influencers Preparation and sending of the newsletter B2C and B2B Digital Platform and many App Knowledge Use of Content Management System for data entry on the Website www.luganoregion.com Feratel Booking System management and support for hotels Data Analyst

Aug 2011 — Dec 2018

Hostess · Petra Peter's Event

Hostesses for theater, LuganoInScena and for many private events Sales Promoter for San Pellegrino Sapori Ticino Migros 20 Minuti Bacardi Darvida

Apr 2016 — Feb 2017

Marketing assistant and Ecommerce Associate · Lugano Region

Use of Content Management System for data entry on the Website www.luganoregion.com Feratel Booking System management and support for hotels Collaboration of marketing projects with Switzerland Tourism and Ticino Tourism Data Collection for brochures Shared Social Media Management Data Analyst

Apr 2013 — Mar 2016

Executive Assistant · Lugano Region

Data Collection for brochures and website Use of Content Management System for data entry on the Website Vertical Booking System management and support for hotels Assistence in organizing guided excursions Organization and attendance at fairs Blogger for Lugano In Blog, Instagram and Facebook Secretary duties

Oct 2012 — Mar 2013

Internship Administration and Head Office · Lugano Region

City Tax Controlling Brochuren Data collection for WebSite www.luganoturismo.com Secretary duties

Feb 2011 — Jul 2011

Internship Hotelmarketing · Switzerland Tourism

Sep 2010 — Jan 2011

Praticante in Reception · Hotel Mirador Dunas S.L.