Aleks Lewandowski
Owner · Lovesick Skateboards
Los Angeles, CA
In My Own Words
Creative and strategic brand leader with 10+ years of experience driving growth and cultural relevance across, action sports, CPG and corporate retail spaces. Proven track record of developing and executing authentic marketing strategies, managing teams, and launching product lines. With a hands-on understanding of everything from content creation and graphic design to e-commerce and product development. Passionate about storytelling, community engagement, and building brands that resonate on a global scale.
Work Experience
Owner
Lovesick Skateboards2017 – Present
Lovesick is a passion project of mine and with a wide range of roles that I fulfill. Brand Manager - I oversee and manage product development, marketing budgets, project timelines, secured multi collaboration projects and more. Team Manager - Scout new talent, fulfill the team riders needs with monthly promo and organize domestic & international trips. Creative Art Director - Design graphics, create campaigns, and overall brand image. Video Producer - Film and edit videos featured through Thrasher and etc.
Marketing Manager / Team Manager
Grizzly Griptape2017 – 2024
Marketing Manager - Led and created multi-channel marketing campaigns, managed marketing budgets, created marketing assets, worked closely with international distributors, curated several high level collaborations with Cartoon Network, Grateful Dead, Marvel and more.
Team Manager - Scouted new talent, fulfilled monthly promo for entire team of nearly 100 riders. Coordinated seasonal shoots, planned trips and events. Managed all social media accounts with over 1M followers. Created all content including Torey Pudwill's "Bigger Bang" video.
Marketing Director
HAVEN Retail Chain2019 – 2022
- Led all levels of marketing - Conceptualized and executed all marketing campaigns and projects - Led a team of over 200 employees - Opened 8 retail locations in 2 years - Managed and coordinated several licensing & brand partnerships. - Ran Digital Marketing, Google, Yelp, SMS, Email and more - Graphic Designer for all merchandise and marketing assets - Ran weekly data and KPI analysis reports - Created Bi-Monthly internal marketing newsletters for the entire staff.
Videographer / Editor and Social Media content creator
Deathwish Skateboards2010 – 2017
-Filming Team Riders and company products -Directing and Editing Video Projects -Creating consistent content for web and social media platforms -and more -Working closely with talent
Team Manager
Osiris Footwear2009 – 2010
-Managing the Skate Team -Planning Trips -Product Promotions -Planning Budgets
Videographer / Editor
Black Box Distribution2006 – 2009
-Filming Team Riders and Company Products -Working towards full length projects as well as shorter promo's for web and social media
Videographer / Video Editor
Wasserman Media Group2004 – 2006
Worked for 411 Video Magazine, Filming and Editing. Also Shot a day in the life with NBA star LeBron James.