In my own words
— AguinaldoI’m passionate to tell stories.
Independently if this story is being told by a video, website, event, magazine or an app.
I paved my career based on flexibility. Not pushing every day, the same button. But learning how the button works, even building a new button by myself to innovate.
STRENGTHS - Broadcast - Digital products - Work with all medias (Video for TV and Web, Copywriting, Developing articles and Photography) - Think and develop content - Content and Executive production - Content and business partnerships - Action sports, culture and travel - Cameras and editing systems - Social media and SEO - Streaming live events for all types of media.
Trajectory
Jan 2015 — Jun 2016
DIGITAL PRODUCT COORDINATOR · ESPN Productions, Inc.
• Manage and evaluate the needs and KPIs across various ESPN Brazil digital products including
ESPN.com.br, ESPNFC.com.br and the ESPN Sync mobile app
• Work with designers, tech team, marketing and editorial staff to create website concepts/modules
and generate initial Product Requirements Documentation (PRD) for all company's digital products
• Work closely with technology leadership to determine best practices and development techniques,
using my editorial skills to ensure all content needs will be met
• Monitor digital audience and apply SEO to maximize views
Jan 2008 — Dec 2014
SENIOR CONTENT EDITOR · ESPN Action Sports
• Manage all content creation and production for ESPN Brazil Action Sports homepage
(XGAMES.com.br)
• Produce and manage video content about action sports for TV (features, interviews, documentaries,
daily recaps) during major events
LOCAL PROJECT MANAGER, XGames.com Launched date: April/2013 • Inspired many future digital implementations on ESPN Global products
FIELD PRODUCTION, World Cups 2010/14, Champions League, Euro, La Liga, and Pan Rio 2006 • Created content partnerships to serve new audiences and integrate vertical content
• Supported the commercial team in building and developing special formats and projects
Jan 2002 — Aug 2006
Consultant · Freedom Fog
• Served as consultant and content creator for Freedom Fog Skateboard Show Brand (Part of Lopo
Group).
• Developed and built a marketing strategy through content to drive traffic to the website and
promote products
Activity
Education history
PUC Pontificia Universidade Católica
Extension | 2017 - 2017
Universidade Braz Cubas
Bachelors | 2003 - 2006
