Adrian Garcia
Senior Graphic Designer · Hoonigan Industries, LLC
Los Angeles Metropolitan Area, CA
In My Own Words
<p><span style="color: rgba(0, 0, 0, 0.9); background-color: rgb(255, 255, 255);">“Portfolios don’t matter. You hire the person, not the portfolio. Your portfolio demonstrates what you already know, not your potential for learning, adapting and growing.” </span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">- Erik Spiekerman</span></p><p><br></p><p><span style="color: rgba(0, 0, 0, 0.9); background-color: rgb(255, 255, 255);">Possessing 15 years of experience in graphic design, lifestyle based apparel design, apparel technical design, product development, and brand marketing. </span></p><p><br></p><p><span style="color: rgb(68, 68, 68); background-color: rgb(255, 255, 255);">Adrian Garcia is a well-rounded and multi-faceted leader and a creative professional who has an extensive background in licensed design, generic design, mainline design, activewear design, accessories design and SMU design. Adrian is very comfortable with balancing a consistent workload while consistently thinking outside the box to create fresh new concepts and innovate consumer products. His attention to details, excellent planning and organizational skills, strong analytical mindset, strives under pressure, and successful at independently executing various projects within confined deadlines makes him a fun person to work with. He runs around with ambiguity, and enjoys collaborations and not afraid to speak up with creative ideas within the organization/company.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">Adrian have built a career in a variety of roles and industries; either for a big or small companies where he was not just the designer but also an apparel design director, creative director, owning his own brand and also a marketing guru. He's not only used to wearing many hats, he sincerely admire it; he thrive in an environment where organization/company, and teamwork are involve.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">Technical Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Excel, and Word.</span></p>
Work Experience
Senior Graphic Designer
Hoonigan Industries, LLC2022 – 2024
• Delegated an outstanding design team developing graphics for website banners, social media posts, creating and modifying tech packs, trims, apparel graphics, and detailed graphic layouts within Hoonigan’s men's, women's, and kids apparel and accessories division. Also managed on testing and deciding on fabrics, colors, patterns, textures, research, study current trends for each design/projects and review samples for fit and construction quality from development through production stages. As well as being proactively coordinating, collaborating, and following up on pending inquiries from other departments such as: design, production, media, and the sales team. Technical Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Photography, Excel, and Word.
Senior Graphic Designer
Civil Clothing2020 – 2022
• Overlooked and executed the day to day efficient operation of the company’s private label department for men's, women's, and kids that caters to stores such as: PacSun, Tilly’s, Fashion Nova, Forever 21, Hot Topic and etc… and develop graphics, develop sublimation prints and patterns, develop technical packages, checking fit and specification for the prototype samples, formulate corrections, provide solutions as appropriate and communicate fit revisions and comments to vendors. Highlight: Led and overlooked 3+ designers to help the private label department produce 20 million dollars in revenue for the calendar year of 2021. Technical Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Photography, Excel, and Word.
Apparel Designer
OBEY Clothing2018 – 2020
• Executed prints, graphics and art in line with the vision for OBEY apparel direction, also develops seasonal ranges including tech design, color, visual line, and planning. Designed and created ideas and concepts to the table and work closely with development in reviewing prototypes, strike offs, and submits for approval for all categories from design concept to production. Technical Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Photography, Excel, and Word.
Head Product Developer
Mad Engine LLC dba NEFF / LRG2015 – 2018
• Developed products by identifying potential products, conducting market research, generating product requirements, determining specifications, production timetables, pricing, and time-integrated plans for product introduction, and developing marketing strategies. • Audited all tech packs with designs before sending to vendors/factories and communicated directly with vendors/factories on fabric, prints, and seasonal developments. Technical Skills: Product Management, People Management, Understanding the Customer, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning, Strategy, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Lightroom, Photography, Excel, and Word.
Brand Marketing
Attic2010 – 2014
Attic is a top source for premium street fashion and footwear with 3 brick and mortar locations, online shop and an in-house brand. Responsible on promoting the products and identity of the company on past/present highly competitive fashion marketplace. My duties include increasing market share, maximizing sales, creating a lasting impression among audiences, and coordinating advertising and creating marketing campaigns. Skills: Leadership, Business Acumen, Sales Orientation, Organization, Excellent Communication Skills and Creativity.
Internship
The 5th Element Magazine2013 – 2013
Assisted marketing team using different social platforms as a tool to use for spreading the word on the articles that the magazine was publishing. Skills: Leadership, Organization, and Excellent Communication Skills.
Education
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Portfolio/Resume
https://www.focalsonly.com/agportInterests
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