Adrian Cook
Graphic Designer (Temp) · Bay Solutions/ Ross Dress For Less
Canoga Park, CA
In My Own Words
Multifaceted Graphic and Web Designer with 18 years of professional practice. diverse background includes print production, prepress, digital production, and front-end web design, combined with certifications in Office2019, Microsoft Office Specialist, PowerPoint Associate, and Adobe Certified Specialist in Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.
Work Experience
Graphic Designer (Temp)
Bay Solutions/ Ross Dress For Less2023 – 2023
New York, NY * Created a logical file structure and clear labeling system for the Ross SharePoint intranet's image asset repository, facilitating easier and more efficient access to images. * Supplemented the image library by purchasing additional imagery, increasing the variety of options available for the team * Converted web banners to scalable SVG format to ensure consistent display across different monitor devices * Created banner PSD and Illustrator templates to promote a unified brand image and maintain a consistent design aesthetic * Implemented proper permissions and access controls to ensure accessibility and prevent unauthorized changes to the image library, enabling seamless collaboration among team members * Updated the brand style guide and PowerPoint template to reflect the new images and maintain consistency in the company's visual branding efforts
Graphic Print & Digital Designer
Tek Systems2021 – 2022
* Collaborated with cross-functional teams to deliver projects on time and with high accuracy * Created visually compelling PowerPoint presentations that strategically showcased data * Managed 40-50 design projects per week with Workfront project management software * Performed image retouching, clipping paths, and other image manipulation tasks using advanced Photoshop and Illustrator skills * Resolved design and layout issues, making necessary amendments to designs, and pre-flighting files for printing using InDesign * Designed digital assets for top social media platforms, including email templates, banners, and e-signatures * Leveraged Eloqua to execute email campaigns and optimize content and design for maximum engagement and conversion * Implemented efficient organizational methods for multiple file types using Adobe Experience Manager and SharePoint while maintaining Digital Asset Management best practices and upholding the company's brand identity
Graphic Designer
Payden & Rygel2020 – 2021
* Collaborated with the graphics team to create/improve assets for presentations, reports, print materials & social media graphics for Twitter, Instagram, and Facebook * Designed marketing collateral (flyers, infographics, digital assets, documents, and illustrations) using InDesign, Photoshop, and Illustrator. Incorporated data visualization to create visually appealing and data-driven marketing materials * Customized high-impact PowerPoint pitch decks, including data tables and graphs, for executive stakeholders, utilizing data visualization to present complex information * Proofread and maintained a consistent brand identity across all communications, both print and digital, while incorporating data visualization * Took on special projects, demonstrating flexibility and adaptability in a fast-paced environment, using data visualization to develop innovative solutions * Revitalized the company's brand style guide for a modern look, providing clear guidelines for visual identity and brand voice, incorporating data visualization to enhance the brand image
Motion Graphic Designer (Freelance)
Posh Peanut2021 – 2021
* Created captivating Hello Kitty 2D animations for an Instagram campaign using After Effects * Designed and animated motion graphics from concept development to final delivery * Incorporated eye-catching visuals and effects to effectively convey the message and engage the target audience * Collaborated with the project team to ensure client objectives were met and exceeded * Showcased expertise in motion graphics and software tools and techniques
Branding & Package Designer (Freelance)
ManParts Grooming2018 – 2021
* Designed company logo using Illustrator that effectively represents brand identity and values * Created packaging and labeling design for ManParts Grooming products that catch potential customers' attention and highlight product benefits and features * Developed a persuasive PowerPoint presentation showcasing company strengths and potential for potential business partners * Produced a user-friendly e-commerce website with persuasive content that converts visitors into customers * Created attention-grabbing video stinger using Adobe Premiere to clearly communicate the brand message and leave a lasting impression on the audience
Graphic Designer
Lockton Brokers, LLC2019 – 2020
* Created effective marketing materials, proposals, booklets, brochures, and special projects that promote the brand * Managed 20+ projects simultaneously using Workfront software, meeting deadlines and exceeding expectations * Edited and formatted Excel, Word, InDesign, and PowerPoint templates for consistent branding * Oversaw print production of marketing materials for high-quality and timely delivery * Proofread communication collateral to maintain consistency in brand styling * Successfully rebranded legacy communication assets to align with current trends and standards, elevating the company's visual identity
Graphic Production Artist
Solugenix / The Capital Group2019 – 2019
* Created quarterly 40-50 page PowerPoint presentations and pitch decks for American Fixed and Equity Investment Bond funds, utilizing advanced formatting techniques to communicate complex financial information * Conducted research and analysis to import data from Excel spreadsheets and databases for investment fund pitch presentations, ensuring accuracy and completeness of information for distribution * Streamlined publishing process by uploading and publishing client reviews, new business books, and PowerPoint slides to Seismic production/development automation system, increasing efficiency and enabling faster turnaround times
Web & Graphic Designer
Christian Community Credit Union2019 – 2019
* Collaborated with the marketing team to create compelling print and digital media assets * Rebranded outdated inserts, flyers, and other materials into modern, on-brand assets * Designed user-friendly fillable templates using InDesign, Photoshop, and Acrobat * Revamped promotional point-of-sale marketing materials for print and web-based versions * Produced engaging assets for podcasting and social media platforms to attract and retain a diverse audience
Senior Graphic Web Artist
Creation Entertainment2011 – 2019
* Developed and executed large-scale projects for 40 annual show venues, resulting in well-attended events * Art directed design projects, including illustrations, logos, apparel-ware, signage, and event displays using Illustrator and Photoshop * Oversaw print production for event signage/collateral, ensuring high-quality and timely delivery * Produced high-quality product shots for the company's web store, increasing online sales * Created engaging on-screen presentations for convention events using Photoshop and Keynote, increasing attendee engagement * Contributed to Fit Expo advertisements using After-Effects, increasing brand awareness and event attendance * Implemented effective email and social media campaigns under tight deadlines, resulting in increased website traffic and engagement * Optimized email campaigns within Active Campaign for maximum engagement and conversion * Crafted impactful advertisements for prominent social media platforms, including Twitter, Facebook, and Snapchat * Managed and maintained company websites by updating content and posting news, events, and pricing information using HTML and CSS, ensuring a professional online presence
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