
Adam Young
United States
Skills
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Interests
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In my own words
— AdamAccomplished marketing Director offering 10+ years of experience in product creation and merchandising.
Successful in building impactful stories driving businesses forward into the 21st century; focusing on the consumer and brand positioning, combining cross-functional competencies, business acumen, team leadership and a strong personal drive to succeed.
Trajectory
Jun 2019 — Oct 2020
Director Product Marketing, Apparel · Adidas
China
• Due to Covid-19, looking for new opportunities outside of China.
• Managed the apparel product lines delivering $500M in sales across
~3000 stores with a team of 7.
• Rebooted the business plan by remapping the target consumer, product positioning and look & feel in marketplace.
• Structured new teams and development calendars into 3 pipelines for future, midterm and close to market trigger points for new/replenish.
• Adapted to constant change internal/external while motivating, leading and organizing teams best suited for growth and alignment.
Jun 2018 — Jun 2019
Product Development Manager, Apparel and Accessories · Hard Rock International
Created new product concepts and creations across Cafes (200),
Hotels (35), Casinos (15) and resorts (12) ~$200M.
• Managed our partner-base from project bid thru delivery, including costing, timelines, design details, fit and QC.
• Improved key business drivers impacting margins/sales with new sourcing partners and supply chain improvements.
• Trained and mentored team with creation metrics, Q/C standards, design process and key costing variables
Feb 2018 — May 2018
Product Line Management [Consultant], Apparel & Accessories · Mitchell & Ness
• Created new processes and structures to support a business transition
• Improved department focuses to allow for greater accountability and ownership
• Drove timeline management and business growth areas expanding consumer base and distribution
• Strategic business plan management aligning with leadership and board members for future growth targets and organizational structures
Jul 2016 — Jun 2017
Product Line Manager, Performance Apparel · ASICS
*Office relocated to Boston from Irvine - managed through the transition
• Led the men's performance apparel business ~100M Euro and drove timelines adherence and SKU efficiencies throughout the Americas.
• Leveraged and expanded supplier/sourcing practices for duty, cost and speed-to-market savings and improvements.
• Built up the ASICS apparel business in the Americas with key profitable initiatives, increasing outlet and ecomm business by 16% CAGR
• Managed and developed apparel team adapting through changing systems and processes, mentoring and change management.
Jul 2013 — Jun 2016
Global Product Line Manager, Performance & Lifestyle Apparel · PUMA
• Drove profitability growth through line/SKU efficiencies, maximizing product margins and fabric/style consolidations across businesses.
• Created a consistent and commercialized approach to key partner collaborations driving growth within Footlocker and other key accounts.
• Launched a new margin-rich essentials line (+60% growth) and lead key initiatives in training apparel with strong growth year over year.
• Led and managed the North American graphics design/development
business; driving key growth and quick-react KPI's across channels.
• Commercialized award-winning technologies: ACTV/RCVR compression
May 2011 — Jun 2013
Associate Product Line Manager, Apparel · Eddie Bauer
• Led and maintained product lines for $200M men's business while driving aggressive margin targets (+2%) comps.
• Managed over 600 SKUs across men's apparel categories and responsible for FOB targets and margins
• Reacted to and drove new product concepts delivering within a newly built ecomm platform and digital landscape
Mar 2007 — Apr 2011
Radio Ratings Analyst · MEDIA SENSE - Los Angeles/ London
• Drove key market strategies and planning with new ratings format - facilitating new syndication deals with top talent (Ryan Seacrest)
• Advised on show formatting and created innovative approaches directly with on-air talent for higher ratings and audience capture
Jan 2005 — Jan 2007
Menswear Buyer · GRAFFITI
• Created consumer centric assortments, nurtured and negotiated with key accounts and managed budgets for seasonal buys.
• Developed innovative promotions and implemented a new pricing structure increasing store profitability and impulse POS purchases.
• Maintained and built quality relationships with vendors, suppliers and negotiated terms for invoice management and flexibility of inventory
Activity
Education history
American Intercontinental University / Regents College - London
Bachelor of Arts
Fashion Institute of Design and Merchandising - Los Angeles
Associates of Arts
Florida International University - Miami
MBA



