Adam Wright

Co-Founder, Chief Weather Forecaster, Digital Marketer, and New Business/Product Development

2009 – Present

Professional Weather/Surf Forecaster and Online Media Professional specializing in web-content management, email marketing, SEO, and PPC campaigns. Hands-on experience with several CMS, email delivery, analytics, and ad-serving systems both in the client and vendor role. I have been a professional meteorologist and surf forecaster since 1999 and have worked for many of the popular surf sites like TransworldSURF, Surfline, Wavewatch, and Fuel.TV. Currently I am responsible for the core products of Solspot’s human driven surf forecasting and reporting, which is focused on providing easy-to-understand, and hopefully entertaining, weather and surf forecasts for outdoor sports enthusiasts. Over the course of my career I have been the Official Forecaster for Billabong’s XXL big-wave contest, the Tow-In World Cup, The Vans Triple Crown (with contests at Haleiwa, Pipeline, and Sunset Beach), US Open in Huntington Beach, and numerous other contests and events spread throughout the globe, covering everything from ASP World Championship Tour events at J-Bay in South Africa to the NSSA Nationals at Lower Trestles. -- Specialties Digital Marketing Skills and Experience - Digital Video and Banner Marketing, Email Marketing, Online Ad Trafficking, PPC, SEO, Social Media digital campaigns and a large number of Web Content Management packages. Design Skills - Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Acrobat, MS Frontpage. Also familiar with both print and digital design specs as well as development processes. Creative Work - Web Content Creation, writer, copywriter, digital photographer, digital video editor. Weather Experience - Operational marine forecasting, near-shore surf and weather forecasting, evaluation of long-term global environmental patterns in open ocean, shallow water, and atmospheric regions.

Owner, Forecaster, CEO

2007 – 2010

A blog that provides a simple, straightforward, easy-to-use, surf forecast for Southern California by Adam Wright, professional Surf Forecaster Focused on the grass-roots surfing community in Southern California the SoCal Forecast Blog is a unique way to reach out and connect with the surfers that help drive and shape the lifestyle.

Digital Media Specialist - Interactive Media Planner/Buyer

2007 – 2009

Directed all administrative and project support efforts. Served as an Interactive Media Planner and Buyer for all current and prospective clients. Established the digital department from the ground up, expanding interactive gross billings from $0 to $2,000,000+ a year. Selected Contributions: - Designed, coordinated, and maintained vital competitive analysis process to facilitate implementation of aggressive company marketing strategy. - Planned effective digital brand and direct response strategies for clients. - Blended rich-media, digital video, and online advertising to extend “offline” campaigns (TV, radio, print), into the digital space.

Forecaster

2007 – 2009

Meteorologist and Surf Forecaster for Wavewatch.com specializing in Southern California and Baja Forecasts.

Online Marketing Manager / Biz Dev

2006 – 2007

Oversaw diverse marketing functions across multiple channels, with core focus on web and print. Played key role in the design of web-optimization goals for corporate website, doubling the amount of existing traffic and sales leads. Selected Contributions: - Boosted Organic Search Results by 800% through implementation of website redesign. - Optimized Pay-Per-Click advertising for increased ad-rank within the correct keyword verticals.

Account Manager

2006 – 2006

Managed Accounts for high profile clients, performing needs-analysis, and developing personalized strategies for successful email and online marketing campaigns. Selected Contributions: - Deployed over 50-million email messages through Marketer 6.3 email system. - Developed working knowledge of CAN-SPAM requirements and rules. - Teamed with IT and Database groups in efforts to expand client recipient list and design effective email campaigns.

Forecast Manager

1999 – 2005

Directed the activities of five in-house staff members and 10-external employees distributed throughout the country. Customized high-traffic marine/weather content, editing forecasts for distribution via Internet, wireless, voice recording, video output, and print. Selected Contributions: - Doubled the Premium Paid Subscribers from 15,000 to 30,000 within 3-years. - Authored, edited, and distributed high-traffic web content, and mass emails. - Innovated several web and print based products, governed projects from conception to completion.

BA

1996 – 1999

BA

1991 – 1994

1994 – 1995