In my own words
— AdamAfter working in demand planning and marketing/sales for the global audio company, Skullcandy, in Mainland China I spent time with Cotopaxi in Salt Lake City working in merchandise planning.
I'm currently based in New York City working for Major League Soccer in Consumer Products overseeing on-field compliance, outfitting, and various activations. I appreciate unique challenges and always strive to find new ones with learning and improvement as top priorities. I'm passionate about the environment, skiing, climbing, traveling, and running.
Trajectory
Sep 2020 — Now
Merchandise Planning Manager · Pit Viper
Aug 2019 — Aug 2020
Senior Manager, Licensing · IMG
Jan 2019 — Aug 2019
Sr. Licensing Coordinator - On-Field & PRO · Major League Soccer
• Create opportunities to leverage the exposure of “On-field” and “Competition” to drive awareness, sales, and revenue through matchday programs, market trends, and activations
• Develop and oversee apparel development; fulfill outfitting needs for departments while simultaneously assessing on-field apparel violations
• Support jersey creation and planning through strategy development with adidas HQ (Germany and Portland) and stakeholder meetings two years in advance
• Serve as relationship manager for all managing partners within “On-field” rights and MLS competitions; cultivating relations with partners, club stakeholders, and equipment managers
Apr 2017 — Dec 2018
Licensing & Brand Compliance Coordinator - On-field & PRO · Major League Soccer
• Create opportunities to leverage the exposure of “On-field” and “Competition” to drive awareness, sales, and revenue through matchday programs, market trends, and activations
• Develop and oversee apparel development; fulfill outfitting needs for departments while simultaneously assessing on-field apparel violations
• Support jersey creation and planning through strategy development with adidas HQ (Germany and Portland) and stakeholder meetings two years in advance
• Serve as relationship manager for all managing partners within “On-field” rights and MLS competitions; cultivating relations with partners, club stakeholders, and equipment managers
Sep 2016 — Apr 2017
Merchandise Planning Intern · Cotopaxi
* Help with demand forecast cycles for hats, t-shirts, jackets, and packs
* Assisted in surpassing and doubling the Q4 goal of reaching a single million-dollar month
* Create new methods in tracking product launch schedules, UPC codes, product creation, and POs
* Assist in collaborative planning, forecasting, and replenishment decreasing expenditures
* Report to V.P. of Merchandise Planning
Jul 2016 — Feb 2017
Retail Guide · Cotopaxi
* Generate genuine connections with customers, sharing the Cotopaxi ethos
* Supported in driving sales and accomplishing a $100,000 month in the retail store
* Provide customers shopping at Cotopaxi with an exceptional customer brand service, leaving them inspired ?
* Demonstrate a high level of brand and product expertise in connecting customers with the right product(s)
* Act as the interim store manager when the manager takes time off
May 2015 — Feb 2016
Marketing Specialist · Skullcandy China
* Participated in and directed marketing activations centered around sports marketing
* Helped launch San Francisco based Astro Gaming in China
* Oversaw marketing executions for closeout products earning anywhere between $100K-$300K in sales
* Cultivated and maintained more than 10 Skullcandy China ambassador/athlete relationships
* Administered marketing promotional orders for KOLs and managed marketing inventory
* Spoke Mandarin Chinese everyday as the only non-native Chinese person in the office
Jan 2015 — Jun 2015
Demand Planner · Skullcandy China
* Aggregated product demand into the forecast cycle
* Upheld accurate forecast to actual ratios for a 7-figure year
* Managed the yearly, quarterly, and monthly demand forecast cycles, as a critical center piece of the revenue engine
* Maintained constant communications with front-line sales team members to understand their product needs and meet their target revenue goals.
* Worked with supply chain specialist to ensure timely import of products and managed reasonable inventory levels
May 2014 — Aug 2014
Marketing & Sales Intern · Skullcandy Inc.
* Performed independent market research and intelligence gathering focused on China
* Wrote copy for video shoots involving James Harden and Ning ZeTao
* Provided on-location support at several Skullcandy brand activation events?
* Planned and organized two separate successful sample sales of headphones?
* Processed customer orders in the Skullcandy ERP system, SAP
Jan 2014 — May 2014
Sales Associate · The North Face
• Provide customers shopping at The North Face with an exceptional customer brand service.
• Actively use the SUMMIT Selling Skills to meet sales objective.
• Increase sales through the Clientele Development Program.
• Lift and move product and restock merchandise as necessary. Maintain merchandise presentation and housekeeping standards.
• Communicate any potential health, safety, or material loss situations to store management.
Activity
Education history
Cottonwood High School
High School Diploma | 2006 - 2009
University of Utah
Bachelor of Arts | 2009 - 2014




