Adam Sandoval

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Merchandise Planning Manager
Salt Lake City | United States

Skills

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Interests

Rock climbing
Running
Soccer
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Snow skiing
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In my own words

Adam

After working in demand planning and marketing/sales for the global audio company, Skullcandy, in Mainland China I spent time with Cotopaxi in Salt Lake City working in merchandise planning.

I'm currently based in New York City working for Major League Soccer in Consumer Products overseeing on-field compliance, outfitting, and various activations. I appreciate unique challenges and always strive to find new ones with learning and improvement as top priorities. I'm passionate about the environment, skiing, climbing, traveling, and running.

Trajectory

Sep 2020 — Now
Merchandise Planning Manager · Pit Viper
Aug 2019 — Aug 2020
Senior Manager, Licensing · IMG
Jan 2019 — Aug 2019
Sr. Licensing Coordinator - On-Field & PRO · Major League Soccer
• Create opportunities to leverage the exposure of “On-field” and “Competition” to drive awareness, sales, and revenue through matchday programs, market trends, and activations • Develop and oversee apparel development; fulfill outfitting needs for departments while simultaneously assessing on-field apparel violations • Support jersey creation and planning through strategy development with adidas HQ (Germany and Portland) and stakeholder meetings two years in advance • Serve as relationship manager for all managing partners within “On-field” rights and MLS competitions; cultivating relations with partners, club stakeholders, and equipment managers
Apr 2017 — Dec 2018
Licensing & Brand Compliance Coordinator - On-field & PRO · Major League Soccer
• Create opportunities to leverage the exposure of “On-field” and “Competition” to drive awareness, sales, and revenue through matchday programs, market trends, and activations • Develop and oversee apparel development; fulfill outfitting needs for departments while simultaneously assessing on-field apparel violations • Support jersey creation and planning through strategy development with adidas HQ (Germany and Portland) and stakeholder meetings two years in advance • Serve as relationship manager for all managing partners within “On-field” rights and MLS competitions; cultivating relations with partners, club stakeholders, and equipment managers
Sep 2016 — Apr 2017
Merchandise Planning Intern · Cotopaxi
* Help with demand forecast cycles for hats, t-shirts, jackets, and packs * Assisted in surpassing and doubling the Q4 goal of reaching a single million-dollar month * Create new methods in tracking product launch schedules, UPC codes, product creation, and POs * Assist in collaborative planning, forecasting, and replenishment decreasing expenditures * Report to V.P. of Merchandise Planning
Jul 2016 — Feb 2017
Retail Guide · Cotopaxi
* Generate genuine connections with customers, sharing the Cotopaxi ethos * Supported in driving sales and accomplishing a $100,000 month in the retail store * Provide customers shopping at Cotopaxi with an exceptional customer brand service, leaving them inspired ? * Demonstrate a high level of brand and product expertise in connecting customers with the right product(s) * Act as the interim store manager when the manager takes time off
May 2015 — Feb 2016
Marketing Specialist · Skullcandy China
* Participated in and directed marketing activations centered around sports marketing * Helped launch San Francisco based Astro Gaming in China * Oversaw marketing executions for closeout products earning anywhere between $100K-$300K in sales * Cultivated and maintained more than 10 Skullcandy China ambassador/athlete relationships * Administered marketing promotional orders for KOLs and managed marketing inventory * Spoke Mandarin Chinese everyday as the only non-native Chinese person in the office
Jan 2015 — Jun 2015
Demand Planner · Skullcandy China
* Aggregated product demand into the forecast cycle * Upheld accurate forecast to actual ratios for a 7-figure year * Managed the yearly, quarterly, and monthly demand forecast cycles, as a critical center piece of the revenue engine * Maintained constant communications with front-line sales team members to understand their product needs and meet their target revenue goals. * Worked with supply chain specialist to ensure timely import of products and managed reasonable inventory levels 
May 2014 — Aug 2014
Marketing & Sales Intern · Skullcandy Inc.
* Performed independent market research and intelligence gathering focused on China * Wrote copy for video shoots involving James Harden and Ning ZeTao * Provided on-location support at several Skullcandy brand activation events? * Planned and organized two separate successful sample sales of headphones? * Processed customer orders in the Skullcandy ERP system, SAP
Jan 2014 — May 2014
Sales Associate · The North Face
• Provide customers shopping at The North Face with an exceptional customer brand service. • Actively use the SUMMIT Selling Skills to meet sales objective. • Increase sales through the Clientele Development Program. • Lift and move product and restock merchandise as necessary. Maintain merchandise presentation and housekeeping standards. • Communicate any potential health, safety, or material loss situations to store management.

Activity

Education history

Cottonwood High School logo

Cottonwood High School

High School Diploma | 2006 - 2009

University of Utah logo

University of Utah

Bachelor of Arts | 2009 - 2014

Connections

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Gerard Weber

VP, Creative and Brand
BBC Studios

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