Adam King
Retail Marketing Lead · tentree international inc.
North Vancouver, BC
In My Own Words
I have multiple years of marketing experience with a focus on design and implementation.
I’ve managed multiple projects at the same time, from branded store openings and international tradeshow booths, to seasonal digital content curation and distribution. At Columbia Sportswear, I created and implemented the template of an ‘Interactive Walkthrough Summary’, which was used and distributed throughout the Company allowing out of province management to visually comprehend store installations and retail space design; I have lead the design team in building, troubleshooting and updating interactive iOS Point of Purchase displays that were rolled out across multiple flagship wholesale accounts, all while continuously monitoring and analyzing data to maximize version update efficiency.
I am educated with a Bachelor degree, double majoring in Sport Administration and Marketing. My love for sports and creative thinking drew me to these majors, where I could help elevate other Athletes and like-minded Brands and tell their story to a captive and engaging audience. My Athlete story ended with injury but my ability to use my skills and experience has never stopped me from being close to the unscripted excitement that is competition sports.
Work Experience
Retail Marketing Lead
tentree international inc.2019 – 2019
• Content coordination and distribution for key accounts across North America • tentree branded store project manager • Retail marketing project management – assets, windows, and branding • International tradeshow booth design and management (Outdoor Retailer, ISPO, Grassroots Alliance) • Develop seasonal retail marketing strategies and hero focuses • North American marketing development project coordinator • Point of purchase development and distribution • Copy and translation project manager • Marketing liaison with European agency • Brand refresh coordinator throughout wholesale channels • GTM catalogue page coordinator • Project manage branded shop-in-shop installations • Wholesale account and sales team marketing liaison • Seasonal asset management and tier kit designer • Intern mentor
Field Marketing Representative
Columbia Sportswear2014 – 2018
EVENT COORDINATOR, working with partners & vendors, to increase brand awareness & drive sell-through at local independent retailers. VISUAL MERCHANDISER for over 100 Shop-In-Shop locations across British Columbia, negotiating with regional/district managers to enhance the in-store presence of the Brand. My final 6 months increased my portfolio to include Alberta. ROLL OUT SHOP-IN-SHOPS & identify potential new locations. Oversee all marketing aspects of Columbia's BRANDED STORE (Whistler, BC). Managing all in-store changes based on marketing seasonal initiatives & coordinate promotional events to drive sales. PROJECT LEAD on national release digital/interactive POP. Coordinate PRODUCT KNOWLEDGE EVENTS across BC and represent Columbia/SOREL at events held by accounts. POINT OF CONTACT for influencers & sponsored athletes within BC. LIAISE WITH REGIONAL PARTNERS to grow stronger B2B relationships and assist/filter communications to Marketing + Sales team.
Social Media Influencer
Mons Royale Merino2013 – 2014
Create brand awareness through online street team marketing strategies. Distribution of promotional codes and other brand advertising material. Social media interaction with potential customer base.
Visual Merchandiser, Events Planner and Ski/Snowboard Technician
Mainpeak Australia2007 – 2014
Sales floor and window display merchandiser. Coordinate local events Sales assistant in primarily Snowboard/Ski department, offering help in other departments when needed. Sponsored employee (Mainpeak Guru), hosting events and interacting with customers outside of store hours. Company Website blogging and product reviews. Train new staff on products and company procedures. Design point of sale. Ski/Snowboard technician. Managed customer dissatisfaction. Warehouse inventory movements between stores. Interstate travel for product testing and brand interaction.
Key Holder and Supervisor
IGA Supermarket2001 – 2008
Key holder duties Manage staff throughout the store. Resolve customer complaints End of day balancing of sales. Inventory ordering and receiving.