abby gogolin
Graphic Apparel Designer - Print Production Designer · OBEY Clothing
Laguna Beach, CA
Work Experience
Graphic Apparel Designer - Print Production Designer
OBEY Clothing2021 – Present
Responsible for designing graphic knit bodies such as fleece, t-shirts, and tanks for the Women's line each season. Work with creative team to develop new seasonal concepts and creating mood boards; including color theory, graphic narrative, trend forecasting while upholding brand standards and identity. As well as, over seeing all graphic apparel SMU's from start to completion for accounts such as Tilly's, Nordstrom, Urban Outfitters, Zumiez, etc. This includes CAD illustrations, color palettes, creating lab dips, approving strike offs, creating textile prints and developing new bodies with the creative team. Create tech packs with detailed specifications that include size of graphic, special treatments, print techniques, color swatches, art and art placement. Knowledge in Graphic Design, Typography, and Graphic trends specific to apparel. Produce accurate and high-quality work while adhering to deadlines and multitasking multiple projects.
Creative Direction / Graphic Design
Joyfolie2010 – 2017
Created a corporate identity for the company to adhere to by working closely with the owner. Worked along side apparel designers each season to achieve the stylistic expectations among all platforms of creative to be cohesive throughout the entire collection. Then established the conceptual direction of the Joyfolie Brand, a united photography, illustrations, copy, digital, pre-press and print work. Completed marketing from catalogs, hang tags, line sheets and postal. Created t-shirt graphics, print repeats, tech packs and attended fit sessions. Designed and launched a user experience focused, responsive website using best practices in user experiences and user interface design that align with our omni-channel marketing strategy. Tracked and analyzed site growth through Google Analytics.
