Aaron Winters

As the graphic designer for the agency's Marketing & Communications team, my main focus was creating or updating marketing collateral to agency guidelines while ensuring all materials meet ADA/WCAG compliance and statutory requirements. Projects: • Program design for the inaugural Western States Exchange forum. • Accessible document and interactive form creation for the Dream For All and Accessory Dwelling Unit programs. • Comprehensive overhaul of the agency style guide. - Initiate change from bound document to digital handbook with collaboration-friendly digital asset library. - Update existing content to reflect current brand standards, including for web/social media applications and to meet WCAG accessibility requirements. - Adjust, remediate and organize disparate font usage to use a consistent default standard. Apply these typographic decisions to a new master document to support consistency and compliance. • Diagnose and remediate color inaccuracy that arose following industry-wide change to print management standards. Coordinate with agency staff, vendors and management to resolve problem technically, aesthetically and cooperatively. - Adjust, remediate and organize disparate logo and template files to use this new standard. • Art direct, design, illustrate and produce the 2023 and 2024 Popular Annual Financial Reports in WCAG-compliant digital and print formats. • User Interface, style guide and best practices implementation of Power BI dashboards. Tools: Adobe Creative Cloud (InDesign, Illustrator, Acrobat, Photoshop), Microsoft Office 365, PowerBi, Siteimprove digital quality assurance, Equidox PDF remediation tool Languages: Standards-based HTML5, CSS3, SVG Skillsets: • Accessible document creation • Long-document design and production • Information Architecture, Prototyping, Site-Mapping, Content Inventories • Web Accessibility (WCAG 2.1.2); best practices and remediation of web and digital documents Skills: Art Direction · Web Content Accessibility Guidelines (WCAG) · Illustrator · Digital Imaging · Front-End Design · Front-end Coding · Publications · InDesign · Illustration · Graphic Design · Graphics

After touring skateparks in northwest Oregon the summer of 2020, I collected the photos as the jumping off point for the first issue of Songs — just as a one-off. Six issues later, Songs provided an outlet for Northern California skateboarders, photographers, and artists underserved by the lack of mass market alternatives. Publishing a print magazine in an oversaturated-yet-underwhelming digital media environment is a great, or at least easy, outlet for the type of work I know and love: experimentation with layouts, illustration, and a return to occasionally writing again, as well as new avenues in my creative practice, not least of which being photography. Skills: Art Direction · Branding · Social Media · Creative Direction · Graphic Design · Graphics · Small Press Publishing · Publications Production

User experience and front-end development roles within the university’s web services project team. • Front-end development of production-ready, semantic, responsive HTML5 and CSS3/SCSS. • Apply UI/UX best practices to enhance public and internal processes, systems and standards. • Perform usage data analysis to improve site taxonomy and information architecture. • Follow iterative processes to create userflows, mock-ups, site maps, and coded deliverables. • Lead usability and accessibility efforts following Web Content Accessibility Guidelines (WCAG 2.1). • Measure and remediate issues for Quality Assurance and Search Engine Optimization (SEO). • Develop user documentation and style guides, and advise and train campus web publishers. • Web Services representative to the Accessible Technology Inititative Steering committee. * Occasional visual design including animated SVG infographics, digital signage, and one-sheets. Skills: Cascading Style Sheets (CSS) · Branding · User Experience Design (UED) · HTML · Front-End Design · Front-end Coding · Responsive Web Design · Graphic Design · Graphics · User Experience (UX) · Front-End Development · User Experience Design · Wireframing

I teach (or have taught) User Interface Design (GWDA 202), Editorial Illustration (GDWA 342), Digital Illustration (GWDA 103), Image Manipulation (FND 135) and Fundamentals of Web Design (GWDA 133) in the Graphic & Web Design program.

Award-winning communications design for both print and web media; concept, production and project management. I’ve done some of my best work in the following areas: • Publication design (editorial and advertising) • Event promotion & on-site collateral design • Logo development & identity • Website design & strategy • Packaging design • Exhibit & large-format design (indoor/outdoor) • Poster design & illustration • Specialty graphics (diecuts, apparel, toys, etc.)

In 2013 and '14 I worked with Burton's in-house apparel designers to create a series of interactive moodboards for internal use by their international sales team.

I worked for the label from their first release in 2003 through a switch in ownership almost 10 years later. Weird Forest built its reputation on straying outside the lines of traditional music and a commitment to quality packaging. My work for the label was featured in HOW and idN magazines and the Pasadena Museum Of California Art.

• Lead the visual development and creation of all identity and promotional efforts for event, education and membership programs. Campaigns often crossed over between printed collateral, display signage, outdoor media, POP, packaging and on-screen multimedia. Project audiences ranged from landscape contractors and their suppliers (B2B) to consumer education/outreach (B2C). • Designed and produced all specialty branded online content consistent with existing campaign identities, from single-page brochureware to multiple-tier image showcases and branded (HTML) emails. • Creative directed California Landscaping magazine, a bimonthly, full-color trade publication targeted at landscape contractors. Duties included: — Art direction of editorial content and cover design. — Creation and management of core template and stylesheet systems. — Developing promotions and special sections. — Interfacing with an outside advertising sales team, freelance photographers and writers. — Color correc