Aaron Hassel

-Lead brand marketing team in overall strategic and creative development of global marketing campaigns and product launches (USA, Canada, Asia) including amplifying Major League Baseball sponsored athletes, Brand Ambassadors, social media influencer network and sports marketing partnerships -Own and manage $1.5MM budget inclusive of agency fees, content development, PR, events, promotional activities and social media -Proven ability to lead large-scale projects with effective and clear cross-functional communication for product launches, photo shoots, video production, brand events, annual product catalog, sales initiatives and more -Leverage competitor and consumer insights to conceptualize and execute comprehensive go-to-market plans and industry-best storytelling; lead creative team in graphic design and content production for ECOM, Amazon, Social Media and Key Retail Accounts that align with the target market and current trends, resulting in growing market share of key baseball/softball sporting goods product categories -Led successful activation of industry-first “Team Easton Experience” social media influencer launch event, resulting in 200+ social posts and collective reach of 4MM+ followers -Manage all brand social media activity including Instagram, Twitter, Facebook, TikTok and YouTube; including paid social and identifying new social tracking tools -Actively support retail accounts to drive sales through their digital and in-store outlets by proving custom graphic design and delivery of full asset library -Built and opened first Easton retail store (at Easton HQ) and brand experience by managing $50K budget for design, graphics, and grand opening events resulting in $100K+ sales in first year; lead all community engagement and demo events in addition to annual Sample Sale