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Aaron Edler

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Award Winning Bicycle Industry Professional |National Account Specialist | Sales Leader | Marketing Master | Brand Builder
Virginia Beach | US

Skills

  • Consumer Focus
  • Sales Effectiveness
  • Sales Planning
  • Sales Strategy
  • Sales Performance
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Interests

Music
Brand marketing
Trade shows
Youth development
Art design
Community volunteer
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Industries

Bike
Lifestyle
Outdoor
Streetwear
Tech
Triathlon
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

Aaron

With over 20 years of experience in the bicycle industry, I have developed a strong set of sales and customer service skills.

As a National Sales Manager and Territory Manager, I excelled at expanding dealer networks, presenting brand and product knowledge, and developing effective pricing and distribution strategies. This resulted in significant sales growth, even during challenging times.

Prior to sales leadership roles, I gained retail experience as a Store Manager and Sales Manager, honing my skills in areas like inventory management, purchasing, and sales process optimization. I also have a background in marketing, having managed social media, events, and promotional activities.

I pride myself on my ability to understand regional markets, identify brand value, and leverage product expertise to drive sales and support business partners. I am passionate about the industry and look forward to continuing to grow our business through exceptional sales and customer service.

Trajectory

Jan 2023 — Jun 2024
National Sales Manager · Blacklist Components & Distro
A.) Provide excellent communication and work in line with our distributors, retailers , and sales representatives to elevate our brand potential and market share B.) Expand dealer network in key regions to anchor retail real estate C.) Present brand story , technology , product knowledge , sales tools to brand buyers and dealers - including their inside and outside representatives D.) Understand regional markets , identify brand value , and assist in pricing structures E.) Create and manage distribution of sales tools , samples , pricelists , margins and product presentations F.) Work cohesively with branding and marketing agents to promote our in-house brands/product G.) Assist with product development to stay on the cusp of competition and maintain core product values
Nov 2023 — Jun 2024
Virginia Talent Acquisition Specialist · Saber Healthcare Group
I leverage my skills in Marketing Communications, Office Administration, and Customer Relationship Management (CRM) to attract, retain, and engage the best talent for the senior living industry. I work with the leadership team to align HR strategies with business objectives, and to foster a culture of excellence, diversity, and inclusion. A.) Developed and implemented recruitment strategies to attract qualified candidates. B.) Utilize advanced sourcing techniques, search strings, LinkedIn Recruiter, and other sourcing tools, to identify passive candidates in the healthcare field. C.) Collaborate with recruiters and hiring managers to understand talent requirements and develop targeted sourcing strategies. D.) Build and maintain candidate pipelines for critical roles, ensuring a steady flow of qualified candidates. E.) Utilize innovative sourcing methods to uncover hidden talent and reduce time-to-fill for open positions.
May 2019 — Jan 2023
Virginia/Outer Banks NC Territory Manager · J&B Importers
A.) Provide outstanding sales and service to a 100+(and growing) dealer account network B.) Build and execute product exposure plan to gain more retail market share within account/shops C.) Grew an existing territory to a sales growth of 50% in 2020, and 11% the following year D.) Maintain a marginally small loss of sales (16%) , in a downturn economy, with major supply chain shortages E.) Create exposure for our house brands through social media and ambassadorship programs F.) Manage , train , and support assigned dealer network, including goal setting and promotions G.) Assist all departments to promote on time deliveries H.) Work with the marketing team for any assigned trade shows , marketing campaigns , and new product launches
Mar 2016 — Jun 2016
East Coast Sales/Tech Representative · MAGURA
East Coast U.S. Technical Representative : 1. Conduct Clinics with Dealer Network 2. Provide Warranty Service for Magura Brake Systems and Moto Systems 3.Conduct Bosch E-Bike Systems Certification Clinics 3. Provide Tech Service to Race Team Members and Pros. 4. Provide Tech Service for Lightweight Wheels Germany 5.Take opening orders for Bosch E-bike, MaguraUSA,Lake Cycling Shoes , Lightweight Wheels 6. Increase Brand exposure across Eastern United States through existing dealers from previous accounts and hold demo clinics at Product Expos and National Races.
Jun 2015 — Oct 2016
Service Consultant / Merchandise Consultant · Conte's Bike Shop
Supervising CBG's store service pricing and procedures. Equipping all service dept's. with service related inventory , according to seasonal trends. Prioritizing Work Orders according to customer pickup and fast turn-over times. Co-ordinating and purchasing of chain store product according to market merchandising plans.
Mar 2014 — Apr 2015
East Coast Brand Activator - Raleigh USA/Lapierre Bicycles · Accell Group
Support Territory Managers of eastern half of U.S. by : A. Cultivating and maintaining relationships with our IBD network B. Provide Demos to support LBS and consumer events C. Expose and present product line to public and leadership within IBD Management D. Travel to IBD's and conduct Sales training best suited for our product lines within LBS market E. Conduct Technical Support Clinics at IBDs. F .Warranty Re-assurance G. Develop Marketing plan with IBD through providing Brand Marketing Assets and restructuring floor plan
Jun 2012 — Jun 2013
Sales/Service Manager · Fulton Bikes NYC
Head Of Service Department Store Re-Branding Website Development Online Sales Development Sales Process Re-Structuring Social Media Management/Marketing
Oct 2011 — Jun 2012
Sales Manager · East Coast Bicycles
Head of Sales Operations Online Sales Director Marketing Director Bicycle Event Coordinator Inventory Specialist
Aug 2008 — Sep 2011
Store Manager · BikeBeat Inc.
Sales Manager Service Manager Daily/Weekly/Monthly Sales Reports Inventory Control Purchasing Specialist
Sep 1998 — Aug 2004
Sales Associate/Service Technician · HDK Cycles , Inc.
Building All Bicycle Inventory Asst. to Head Service Tech.

Activity

Education history

Thomas Nelson Community College logo

Thomas Nelson Community College

Graphics Communications | 2002 - 2004

Phoebus High School logo

Phoebus High School

Graduate | 1998 - 2002

Connections

Christopher Stumbles profile background
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Christopher Stumbles

Board of Directors
United States Snowboard and Freeski Associat...

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