Aaron Edler
Award Winning Bicycle Industry Professional |National Account Specialist | Sales Leader | Marketing Master | Brand Builder · Blacklist Components & Distro
Virginia Beach, Virginia
In My Own Words
With over 20 years of experience in the bicycle industry, I have developed a strong set of sales and customer service skills. As a National Sales Manager and Territory Manager, I excelled at expanding dealer networks, presenting brand and product knowledge, and developing effective pricing and distribution strategies. This resulted in significant sales growth, even during challenging times.
Prior to sales leadership roles, I gained retail experience as a Store Manager and Sales Manager, honing my skills in areas like inventory management, purchasing, and sales process optimization. I also have a background in marketing, having managed social media, events, and promotional activities.
I pride myself on my ability to understand regional markets, identify brand value, and leverage product expertise to drive sales and support business partners. I am passionate about the industry and look forward to continuing to grow our business through exceptional sales and customer service.
Work Experience
National Sales Manager
Blacklist Components & Distro2023 – 2024
A.) Provide excellent communication and work in line with our distributors, retailers , and sales representatives to elevate our brand potential and market share B.) Expand dealer network in key regions to anchor retail real estate C.) Present brand story , technology , product knowledge , sales tools to brand buyers and dealers - including their inside and outside representatives D.) Understand regional markets , identify brand value , and assist in pricing structures E.) Create and manage distribution of sales tools , samples , pricelists , margins and product presentations F.) Work cohesively with branding and marketing agents to promote our in-house brands/product G.) Assist with product development to stay on the cusp of competition and maintain core product values
Virginia Talent Acquisition Specialist
Saber Healthcare Group2023 – 2024
I leverage my skills in Marketing Communications, Office Administration, and Customer Relationship Management (CRM) to attract, retain, and engage the best talent for the senior living industry. I work with the leadership team to align HR strategies with business objectives, and to foster a culture of excellence, diversity, and inclusion. A.) Developed and implemented recruitment strategies to attract qualified candidates. B.) Utilize advanced sourcing techniques, search strings, LinkedIn Recruiter, and other sourcing tools, to identify passive candidates in the healthcare field. C.) Collaborate with recruiters and hiring managers to understand talent requirements and develop targeted sourcing strategies. D.) Build and maintain candidate pipelines for critical roles, ensuring a steady flow of qualified candidates. E.) Utilize innovative sourcing methods to uncover hidden talent and reduce time-to-fill for open positions.
Virginia/Outer Banks NC Territory Manager
J&B Importers2019 – 2023
A.) Provide outstanding sales and service to a 100+(and growing) dealer account network B.) Build and execute product exposure plan to gain more retail market share within account/shops C.) Grew an existing territory to a sales growth of 50% in 2020, and 11% the following year D.) Maintain a marginally small loss of sales (16%) , in a downturn economy, with major supply chain shortages E.) Create exposure for our house brands through social media and ambassadorship programs F.) Manage , train , and support assigned dealer network, including goal setting and promotions G.) Assist all departments to promote on time deliveries H.) Work with the marketing team for any assigned trade shows , marketing campaigns , and new product launches
Service Consultant / Merchandise Consultant
Conte's Bike Shop2015 – 2016
Supervising CBG's store service pricing and procedures. Equipping all service dept's. with service related inventory , according to seasonal trends. Prioritizing Work Orders according to customer pickup and fast turn-over times. Co-ordinating and purchasing of chain store product according to market merchandising plans.
East Coast Sales/Tech Representative
MAGURA2016 – 2016
East Coast U.S. Technical Representative : 1. Conduct Clinics with Dealer Network 2. Provide Warranty Service for Magura Brake Systems and Moto Systems 3.Conduct Bosch E-Bike Systems Certification Clinics 3. Provide Tech Service to Race Team Members and Pros. 4. Provide Tech Service for Lightweight Wheels Germany 5.Take opening orders for Bosch E-bike, MaguraUSA,Lake Cycling Shoes , Lightweight Wheels 6. Increase Brand exposure across Eastern United States through existing dealers from previous accounts and hold demo clinics at Product Expos and National Races.
East Coast Brand Activator - Raleigh USA/Lapierre Bicycles
Accell Group2014 – 2015
Support Territory Managers of eastern half of U.S. by : A. Cultivating and maintaining relationships with our IBD network B. Provide Demos to support LBS and consumer events C. Expose and present product line to public and leadership within IBD Management D. Travel to IBD's and conduct Sales training best suited for our product lines within LBS market E. Conduct Technical Support Clinics at IBDs. F .Warranty Re-assurance G. Develop Marketing plan with IBD through providing Brand Marketing Assets and restructuring floor plan
Sales/Service Manager
Fulton Bikes NYC2012 – 2013
Head Of Service Department Store Re-Branding Website Development Online Sales Development Sales Process Re-Structuring Social Media Management/Marketing
Sales Manager
East Coast Bicycles2011 – 2012
Head of Sales Operations Online Sales Director Marketing Director Bicycle Event Coordinator Inventory Specialist
Store Manager
BikeBeat Inc.2008 – 2011
Sales Manager Service Manager Daily/Weekly/Monthly Sales Reports Inventory Control Purchasing Specialist
Sales Associate/Service Technician
HDK Cycles , Inc.1998 – 2004
Building All Bicycle Inventory Asst. to Head Service Tech.
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